HomeMy WebLinkAbout4.a. Why Rosemount Marketing Campaign 4 ROSEMOUNT EXECUTIVE SUMMARY
PORT AUTHORITY
Port Authority Regular Meeting: March 6, 2012
AGENDA ITEM: Why Rosemount Marketing Campaign AGENDA SECTION:
Old Business
PREPARED BY: Kim Lindquist, Deputy Director AGENDA NO. 4.a.
ATTACHMENTS: Draft Document APPROVED BY:
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RECOMMENDED ACTION: Review and Discuss
BACKGROUND
At the last meeting, the Port Authority reviewed a draft document which listed several talking points that
address attributes of the community which could attract new development. The group indicated that they
would prefer more specifics in the points, using data rather than solely relying on narrative.
Staff has revised the document to utilize more data as requested. Additionally, the talking points have been
broken up into three parts: residential, commercial, business. This allows more information in total to be
presented but breaks it into smaller more digestible parts. Additionally, the groupings can each stand alone
depending upon the audience.
The temptation with this document is to try and list everything we know and desire about our community.
This will not provide an easy to read, quick overview type of product. The goal is to provide the "hook"
that will pique the interest of a new business or developer, leading them to dig deeper into the community.
It is intended that this piece will be the start of the new economic development page as part of the city's
website revamping. Additional detail will be provided in the body of the website which further expands on
the topics listed in the Why Rosemount document.
RECOMMENDATION
Review revised document and provide additional input.
WHY ROSEMOUNT?
Rosemount is located in Dakota County, a southeastern suburb in the Minneapolis /St. Paul
Metropolitan Area, with a population of 22,000. It is a pro growth community with plenty of
land available for new construction. In the last decade Rosemount's population grew by 50%
and is projected to increase by another 90 -to 42,000 by the year 2030. Rosemount has a high
median income relative to the state average, highly educated workforce with 39% of its
residents holding college degrees and the 2 nd highest median house value compared to all cities
in Dakota County. The City Council has prioritized its work to include assisting redevelopment of
the historic Downtown, business employment growth, and installation of infrastructure to
attract new development
WHY RESIDENTIAL?
In the last three years the City has maintained a steady pace of development at on average 73
new units per year.
The City opened 1100 acres with sewer and water available to allow residential development.
The City in partnership with the County, through use of Federal Stimulus funds, has provided
the major collector in the expansion area for a fraction of the total cost to property owners.
Rosemount schools (ISD 196) have consistently scored above statewide mandated tests and
recent results are 9 percentage points above the state average.
The City has over 250 commercial ventures providing a myriad of services to our residents.
Rosemount has over 467 acres devoted to passive and active recreational uses; including
neighborhood, community, regional parks and an ever expanding trail system.
WHY BUSINESS?
Business Park land is located just 20 minutes away from Minneapolis /St Paul (MSP)
International Airport.
Business sites have direct access to St Paul, in the north, and Rochester, in the south, from
State Hwy 52 and to Minneapolis from I -35W via County Road 46.
The Rosemount Business Park is designated a "Shovel Ready Site" by the State of Minnesota,
one of only 15 in the State.
Education attainment levels in Rosemount are high: 39% of residents have college degrees; 97%
high school diplomas.
The City has an economic development partnership with the University of Minnesota,
highlighting the UMore property and its future sustainable Business Park. UMore Park is 5,000
acre landholdings of the University of Minnesota that currently is used for agricultural research
but is scheduled to become a New Town with up to 30,000 new residents and over 500 acres of
business and commercial ventures.
Businesses can obtain customized training program with a local partner, Dakota County
Technical College part of Minnesota's State College system.
Rosemount has low utility rates as compared to the Metropolitan area.
The City Council has lowered the city's tax levy in the last three years.
WHY RETAIL?
Household size is larger than the Metropolitan average with 2.88 persons per household.
The community is young, with 31% of the population under 18 years of age. More than 1/2 the
City is under 40 years of age.
The median income of Rosemount households is 48% greater than the State and 29% greater
than the Region at $85,660.
80% of the adult population participates in the labor force; creating disposable income for
shopping and services.