HomeMy WebLinkAbout5.a. Updates from Greater MSP 9 ROSEN4OUNT EXECUTIVE SUMMARY
PORT AUTHORITY
Port Authority Date: August 21, 2012
AGENDA ITEM: Updates from Greater MSP AGENDA SECTION:
Old Business
PREPARED BY: Kim Lindquist, Deputy Director AGENDA NO. 5.a.
ATTACHMENTS: Partner Advisory Council Packet; APPROVED BY
Adopted Port Authority Goals
DO -1
RECOMMENDED ACTION: Discussion
ISSUE
Greater MSP has a Partner Advisory Council which meets quarterly to get updates on the various
Greater MSP activities. In July the packet was sent to Port Authority members to review activities
occurring in the region. The Chair asked that the item be placed on the Port agenda to discuss how
some of the activities complement our local initiatives. Within this packet are the Greater MSP
information and our adopted goals. Please review these items before the meeting to aid in our
discussion.
RECOMMENDATION
Discussion Item.
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GREATER MSP
PARTNER ADVISORY COUNCIL MEETING OVERVIEW July 24, 2012 Russ Nelson
317 on Rice Park GREATER MSP" GREATER MSP"
2012 YTD BUSINESS INVESTMENT NUMBERS
7
2"tluartet YCO• 630"1 f Projection
Wins 17 30 31
Jobs Pledged 577 1,925 4,000 4,400
y,:; w Investment $120,000,000 $363,500,000 ,000,000
Projects 20 5S $500 67 72
q Opportunities 29210120,000,000
1 90 167 ,000,000 $550200
(Qualifi Ldsj
Leads (Contac ea
ts) 1028 2191 N/A N/A
CEO UPDATE
Includes 2011 partial -year carry over
Michael Langley
GREATER MSP
GREATER MSP"
GREATER MSP MID -YEAR UPDATE GREATER MSP MID -YEAR UPDATE
GREATER MSP has represented the region Ina
GREATER MSP works wth varlety ofpart dperfo s a number of countries, U.S. markets and trade shows.
Impacted 1925 jobs in the region and $364 Million in capital investment variety of services. Scope of service can vary based on the onereaeh
partners involved and needs of the client
Light Touch: GREATER MSPprovides insights, information or Canada Data Center World
Generated 17 wins, 58 projects and 90 qualified leads nnnertmns China BID Boston
Global outreach and operational process established in China, Japan and Medium Touch: GREATER MSP performs a significant task in lapan 7024 (Mission Critical
Canada
protect (workforce assessment, SAC credits, site assessment) Saudi Arabia Operations)
Heavy Touch: GREATER MSP leads or is greatly involved in Austin IMN Data Center Forum
project Boston CoreNet
Jobs Investment rams "l ago
�i71W�iiii� Medium Touch Dallas
$17 Million M2 Expansion New York
Allina Chart- Owatonna Stream Global
544 Million Distribution Phoenix
SW
G HQ Expansion
Aka Fix Lancer Hospitality Chart New Prague San Antonio
San Diego
Five 9's MISO
175 $217M10Od Gerdau Prime Therapeutics
Waring 'IStrWutiass M HyberDa[a Polar Semiconductor GREATER MSP has built a database to connect
over 250 economic development practitioners In
Polaris Schwing America the region.
57 Sanmar Teamvantage
Data Centers Unison
GREATER MSP" greatermsp.org You Tube'_ aApcsi0; GREATER MSP"
JOB GROWTH ON TRACK FOR 2012 GREATER MSP MARKETING OUTREACH AUGUST DECEMBER 2012
4,000 GREATER MSP will be actively marketing the region in 3rd and
4 quarter:
Market visits to Cleveland, Denver, Toronto, Japan and
China
1 925 Participation at the Midwest U.S. —Japan Conference,
2 Centralia (Winnipeg), IEDC Conference, Inter -City
Leadership Visit (Denver), and the Life Science Alley Event
Attending trade shows: CORE Net, NAIOP, LiveXchange,
Medical Design and Manufacturing
Annual Break -Even
623 0. Partnering with ULI and the City of Saint Paul to host a
media "fam" tour
2012 July 2013
GREATER MSP" GREATER MSP"
GREATER MSP MARKETING OUTREACH AUGUST- DECEMBER 2012
=1111211
Manet Oeveane Denver uLraal t rnronro Sg
Ms14 (25' inn)
Japan IUD)
mina RODl
Conferences Midwest U. S.- ICLV(Denver GREATER LSA
Japan g /30 MSP Conference _a
Mtemalional IEDC {Houston, Imitators' (Dec g•^ -9'^I a
Association lst,rd) Meeting
Conference Centralia pi
(16 Conference.
(Winnipeg, 10 F gg
Trade CORENet (1
Shows NAIDP i
123'
Live )(change i 3
4 6
Medical Design
Manufactunng
region Canadian Fain Taur /ULI Winnipeg
PROTOCOL UPDATE
visits Manufacturin Event (GREATER Delegation
g Exporters M6P /Saint Red, (20' GREATER MSP"
GREATER MSP"
PARTNER ADVISORY COMMITTEE PROTOCOL UPDATE
RECENT WINS CURRENT ACTIVE PROJECTS
Light Touch HIGHLIGHT: Project Lightfoot
Gerdau Steel
Investment: $50 million Lead generated from market visit to Chicago (January 2012)
Jobs: 15 new; 330 retained
Industry: Manufacturing International company in Oil and Gas Industry
Partner Agencies: Minnesota Chamber, DEED, City of
Saint Paul, Saint Paul Port Authority, XCEL Energy Potential Jobs: 300 Engineering (Mechanical, Civil and Electrical)
Medium Touch
Chart Industries Potential Investment: $7,000,000
Investment: $22 million
Jobs: 80 new First In- Market visit June, 2012
Industry: Manufacturing Met with 5 GREATER MSP Investors
Partner Agencies: DEED, City of New Prague
Heavy Touch Site Selection visit anticipated in July 2012
Stream Global
Investment: $4 million Greater MSP is one of two regions still vying for the project out of an
initial list of over 20
Jobs: 60
Industry: Business Services
PartnerAgencies: DEED, City of Apple Valley GREATER MSP" GREATER MSP"
DATA CENTER SITE REQUESTS COMPLETE SUBMISSIONS DATA CENTER SITE REQUESTS NEEDS SOME DATA
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GREATER MSP" GREATER MSP"
PARTNER ADVISORY COMMITTEE MARKETING UPDATE
Mapping Initiatives
Industrial and Office Park maps 198 locations
w —x Data Center Map and Marketing Materials 39 location
kv Target Content d ate for completion: September
Website U pdates
4 Upgrade: Sectors, Infrastructure,
Taxes /Incentives, Workforce Industry and Training
s Expanded county pages
TM'P Interactive Map
China Center
Regional Branding
MARKETING UPDATE t Sbrtaronndg er infusion of suburban and exurban assets into regional
GREATER MSP'" Development of Greater MSP Business TV Program
Marketing Outreach (3Q/4Q)
GREATER MSP"
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fir
PRODUCT IMPROVEMENT UPDATE
A coordinate
BUSINESS RETE NTION AND EXPANSION
d business outreach program
GREATER MSP" GREATER MSP"
BACKGROUND AND RATIONALE GREATER MSP /GROW MN PLAN
104,571 businesses in the 11 County Metro Consultant list received and being analyzed
Uncoordinated public/private efforts Standardized survey instrument vetted and approved by Grow MN
and GREATER MSP BRE Subcommittee
Little to no sharing of information
Salesforce.com selected as standard software platform
Unfocused efforts Partner agency company visitation schedules ultiple collected ca
Coordination currently underway being developed to prevent mlls
Data sharing protocol
GREATER MSP GREATER MSP"
GREATER MSP BR &E DESK GREATER MSP EARLY WARNING SYSTEM
GREATER MSP Retention /Expansion desk Monitoring System
Coordinate company visits Will provide immediate coordinated response
Ensure data entry When appropriate will introduce GREATER MSP Project
management to coordinate regional response
Coordinate travel opportunities
GREATER MSP" GREATER MSP"
Workforce Assessment Initiative
Meeting Minnesota's Assessment of "workforce alignment"
Understanding needs of employers
W orkforce Needs Supply and demand in 25 occupational areas
Skills and knowledge required for employment
"Market" knowledge of job opportunities by students and workers
Sponsored by: 44 meetings in April -May, 2012 facilitated by State
Minnesota Chamber of Commerce Chamber. Labor market data provided by DEED.
Minnesota State Colleges and Universities 6 industry areas: healthcare, IT, engineering,
MN Department of Employment and Economic Development transportation, energy and manufacturing
Agriculture /agribusiness scheduled July 16 July 31.
MINNEtiOTA PJ5�1 MIN�'ESOTA Czrrvilr
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Itasca Project Itasca: Align academic offerings with
Higher Education Task Force workforce needs
Four -part strategy focusing on "learning, innovation and Goal: "A vastly more effective skills market in
economic growth Minnesota," with the following features:
Align academic offerings with workforce needs; Greater transparency into the skills needed for careers in
Foster an ecosystem of research and innovation; Minnesota's economy.
Businesses becoming active partners with higher education to
Form new collaborations across higher education to help impart desired skills and experiences to students.
optimize system wide intellectual assets and Greater transparency into the skills possessed by students at
efficiency; and different stages of their degrees.
Graduate more students with the foundational and Increased activity and partnership between business and higher
technical skills needed to drive Minnesota's education in life -long learning and up- skilling efforts, adding to
the valuable base of adults already in the workforce.
prosperity.
1�11NNI:SOTA OSIiNEIY M f MINESOTA POSITNELY
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Workforce Alignment Hands -On Experience Wanted
MnSCU Analysis and Response
Program alignment Experience takes different forms depending
Number of graduates on the industry.
Location of programs Consensus that new graduates will be far
Degree levels (associate, bachelor's, graduate) more marketable and valuable if they have
Options for lengths of programs and schedule of gained practical experience during their
course offerings education.
Responses through non credit instruction and Response: Internships and service learning
customized training
Awareness by students of job availability
IY1'=° Pt )511 t MSn MINNESOTA PosnvNr -F M t
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Enriched by Student Engagement in Business critical Work Skills
High- Impact Educational Practices
First -year seminars and Learning communities Teachable skills such as project management,
Common intellectual experiences conflict resolution, and problem solving
Writing courses Basic attributes: flexibility, accountability
Undergraduate research Employees who don't have them are less
Collaborative assignments and projects likely to be hired.
Diversity and global learning
Service and community -based learning Response: example in IT education
Internships
Capstone courses and projects
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CP[n ER OJ p:ti2e f i nn ca o A p —r fpkt.
Partnerships between industry and Challenges
education
Fundamental shift in instruction to include
Response: example from engineering "high impact educational practices."
Response: example in nursing education Availability of an "automated" process for
MnSCU centers for: feedback from employers.
Information technology Advance /T MN Improved labor market intelligence to predict
Health care HealthForce Minnesota future patterns of employment and to
Manufacturing Advanced Technology Center
antic new occupations /ski requirements.
Minnesota Energy Consortium
Transportation (to be formed) Funding for higher education.
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Exhibit Next steps
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y% Metropolitan Council About the Council's forecasts
Forecasts of population, households and
employment in ten -year increments produced at
2040 REGIONAL least once per decade
FORECASTS Minnesota Statutes 473.146 and 473.859
THRIVE MSP 2040 Develop shared expectations of a common future
and inform regional and local planning
Metropolitan Council
About the Council's forecasts Preliminary regional forecast to 2040
Now available: Preliminary regional forecasts to
2040 ri�M� f' %C/ %yam
Early 2013: Preliminary, baseline i l y i 1
forecasts by geographic planning Population 2,850,000 3,144,000 3,447,000 3,743,000
area
Households 1,118,000 1,293,000 1,464,000 1,576,000
Spring summer 2013: Preliminary
local forecasts Employment 1,548,000 1,743,000 1,943,000 2,118,000
February 2014: Adoption of the Thrive MSP 2040 plan
Source: 2010 data on population and households from U.S. Census; 2010 data on employment from Minnesota
and final local forecasts Department of Employment and Economic Development. 2020-2040 forecasts from the Metropolitan Council.
Metropolitan Council l t Metropolitan Council
Economic competitiveness drives the Population forecasted to grow 31%
forecast outcomes
1.5 percent of national GDP 2/3 from natural growth
37 percent growth 2010 -40 2,118,000 1/3 from international migration 3,aa7,000 ,743,000
1,943,000 3,144,000
1,743,000 2,850,000
1,548,000
1970 1980 1990 2000 2010 2020 2030 2040 1970 1980 1990 2000 2010 2020 2030 2040
Metropolitan Council It Metropolitan Council
Components of Population Growth: Significant International Immigration, but
Economic Growth Incites In- Migration also Net Loss of Domestic Movers
1 8,000 003,000 1 88.000
18 000 Natural Growth '3 1,000 o 18,000
Natural Growth 018 000 03,000 188,0* i
International Migrants
'31,000 175,000
108,000 125,000 159,000 179,000
Migration 136,000 Domestic Migrants
75,000 100,000 108,000 i, %Co, A
33 000
a
1991 -2000 2001 -10 2011 -20 2021 -30 2031 -40 1991 -2000 2001 -10 2011 -20 2021 -30 2031 -40
Metropolitan Council Metropolitan Council
Population by Race and Ethnicity Population by Age Doubled by Seniors:
2030 21 percent
43 percent More 65+ in 2040
people of Seniors: than <15
color in 2040 11 percent
24 percent n 201D o va a 1
people of 4
color in 2010 a
Hispanic I, +:e 504 000 642 000 eAges 65+
274,000 378,000
Asian and Other c 1 e **3 Ages 25 -64 1,644,000 1,668,000 1,754,000
1,579,000
*Ages 15 -24
e Black or African
American Ages 0 -14� S't
2,174,000 2,211,000 2,196,000 2,129,000 r
White non-Hispanic 4f0 v
581,000 598,000 639,000 704,000
2010 2020 2030 2040 2010 2020 2030 2040
Metropolitan Council It Metropolitan Council
Households forecasted to grow 41% Forecasting methods
REMI PI a regional economic model, forecasts
Single parent, with
children employment population, to ment and o ulation, to reflect economic
Couple, with children j 393,000 migration
375,000
a Cohabiting couple, no 350,000
children 325 000 7:, National GDP projections from the long -term
Married couple, nog 323,000 327 000 baseline forecast used by Minnesota's State
children 294,000 Economist
e One person and other 240 000
One person only 327000 388,000 456,000 506,000 ProFamy, a demographic model, converts population
forecasts into household types
2010 2020 2030 2040
it Metropolitan Council tMetropoldan Council
4 Metropolitan Council 1:-120 40 What is
Thrive Thrive MSP 2040?
The long -range plan that creates a vision for the
seven county region for the next 30 years
r. 2V The update to the 2030 Regional Development
40 Framework that provides the policy direction for the
Thrive y next round of the Council's systems and policy plans,
A plan to help our region maximize opportunities for
ONE VISION, ONE METROPOLITAN REGION
growth and prosperity for the coming decades.
Metropolitan Council
�zoao Opportunities for u MetropolitanCouncil
Thrive collaboration
Thrive MSP 2040 is the opportunity to define and
achieve goals too big for any one community to
take on, but possible to accomplish as a region. FOR MORE INFORMATION
The region's prosperity is important to everyone
local officials, residents, business owners, community Libby Starling
leaders. libbv .starlinq(a�metc.state.mn.us
www.metrocouncil.orq/data
www.thrivemsp.orq
Grounding the development of Thrive MSP 2040 in
engagement with our partners and stakeholders
Metropolitan Council
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NEXT STEPS /DISCUSSION NEXT MEETING: October 22, 2012
Russ Nelson 2:00 -4:00, location TBD
GREATER MSP'" GREATER MSP"
Mission
The purpose of the Rosemount Port Authority is to encourage and carry out economic development and
redevelopment within the City, acting as the development authority on behalf of the City's interest to increase
the tax base, promote new job development and enhance the health, safety and welfare of our residents.
Economic Vitality and Development Vision
Recognizing potential growth and UMore Park development impacts in the next several decades, we will
nurture and promote sustainable development, high quality business and job creation to have Rosemount
become the preferred regional magnet and development hub for innovation, emerging and sustainable
technologies in the Twin Cities metropolitan area. The following focus areas will guide economic vitality and
development.
Existing Business Retention and Growth
UMore Park an evolving sustainable community development
Downtown Redevelopment
Industrial Business (and Technology) Park
Commercial Amenities
Communications, Marketing, and Regional Cooperation
Planning and Development Process
Guiding Principles
Affirm relationships and engagement with existing business community.
Welcome start up and relocating businesses supporting their growth and development.
Build trust and partnership with our business, educational, and residential stakeholders.
Support responsible and sustainable growth within Rosemount's 2030 Comprehensive Plan.
Support the redevelopment within the Downtown Framework (2004).
Goals
Provide clarity to seven focus areas to realize the economic vitality and development. Prioritization of goals and
implementation strategies may vary as opportunities arise and policy shifts to meet specific inquiries or
partnership requests. Annual goal setting by the Port Authority will provide direction for allocation of limited
resources.
EXISTING BUSINESS RETENTION AND GROWTH
Goal: To increase the positive interactions and engagement with existing
businesses through partnership and networking in support of our
desirable small town atmosphere.
Objective: To increase the use of interactions, information and feedback to focus resources
effectively.
Implementation Strategies
2011 -2012: Introduce integrated message to business and the public (2011 4` quarter).
2012: Evaluate 2011 introduced weekly email communication to business outreach and determine
effectiveness and next steps.
2012: Create retention metric for evaluating existing business engagement.
2012 -2013: Investigate new marketing opportunities for local businesses within city.
(i.e. Taste of Rosemount)
DOWNTOWN REDEVELOPMENT
Goal: To increase the number and variety of retail and commercial destinations
to maintain Downtown as a place of commerce.
Objective: To continue implementing the Development Framework for Downtown Rosemount
(July 2004) with its eight identified focus areas.
Implementation Strategies
2012: Secure a broker and /or developer and market Genz -Ryan property for a period of one year.
2011 -2013: Partner with MVTA to facilitate construction of Park and Ride and work to move up its anticipated
2013 construction date to increase downtown parking availability during non transit time.
2012 -2015: Create a Redevelopment Status List of existing properties and business owners within the
Downtown Redevelopment areas for upgrades, renovations and revitalization opportunities.
Report quarterly to Port Authority.
UMore PARK DEVELOPMENT
Goal: To increase sustainable business and employment opportunities within
an extended and Tong -term community development.
Objective: To increase clarity of scope, schedule and development costs.
Implementation Strategies
2011 -2013: Monitor Alternate Urban Area -Wide Review (AUAR) as the Responsible Governmental Unit
(RGU), collaborating with Empire Township and UMore.
2012 -2015 Partner with the UMore development group to establish marketing and job creation opportunities
consistent with creating a regional hub for emerging and sustainable technologies.
2012 -2022: Investigate with UMore development group scope and timing of a demonstration project of
sustainable development concepts and eco industrial park development.
COMMERCIAL AMENITIES
Goal: To increase the quantity of desirable underserved retail and commercial
businesses.
Objective: To secure a hotel facility within the city limits.
Implementation Strategies
2011 -2012: Market /RFP Hotel Study and pursue investors and /or developer.
2012 -2015: Investigate /pursue niche businesses driven by unique markets instead of a growth model
that depends on population size or number of "rooftops."
INDUSTRIAL BUSINESS (AND TECHNOLOGY) PARK
Goal: To increase the quantity and quality of business and employment
opportunities for residents while broadening the sector and tax base.
Objective: To increase visibility and marketing direction for available development opportunities.
Implementation Strategies
2011 -2012 Meet with undeveloped guided Business Park development stakeholders to understand their issues,
goals and timing related to development. Create action items based on outcome.
2012: Continue to participate in the regional Twin Cities marketing strategy, Greater MSP. Evaluate
partnership yearly.
2012: Investigate re- branding the Business Park to be consistent with a transition to sustainable and
innovative development.
2012 -2014: Investigate /partner to determine feasibility of establishing a "business incubator" growth model.
Consider emerging technologies, sustainability, nanotechnology opportunities.
COMMUNICATIONS, MARKETING AND REGIONAL COOPERATION
Goal: To increase the quantity and quality businesses.
Objective: To increase the visibility and marketing of Rosemount business opportunities locally
and regionally.
Implementation Strategies
2011 -12: Develop a "development briefing" message (an "elevator speech" sales pitch).
2011 -12 Develop an economic development "ambassador" contact list and program.
2011 -2012: Create a long term public engagement strategy for the business community and Rosemount
residents.
2012: Continue to participate in the regional Twin Cities marketing strategy, Greater MSP.
2012: Continue to collaborate with Rosemount Business Council and Dakota County Regional Chamber
of Commerce to enhance more local marketing effort.
PLANNING AND DEVELOPMENT PROCESS
Goal To increase communication of value, timeliness and consistency of
development to the economic development community, businesses and
our residents.
Objective: To increase data driven level of service in communication and efficiency of
operations.
Implementation Strategies
2012: Establish a joint meeting schedule with City Council (1 -2 times annually).
2012: Establish a metric to measure impact and value of development efforts
(i.e. staff costs and expenditures as a percent of development costs and /or tax revenue).
2012: Establish an exit survey to develop metric for planning and development improvement
recommendations.
October /2011