The URL can be used to link to this page

Home My WebLink About4.a. Port Authority GoalsROSEM0UNTEXECUTIVE SUMMARY PORT AUTHORITY Port Authority Regular Meeting: March 19, 2013 AGENDA ITEM: Port Authority Goals AGENDA SECTION: Old Business PREPARED BY: Kim Lindquist, Deputy Director AGENDA NO. 4.a. ATTACHMENTS: Port Authority Draft Goals APPROVED BY: RECOMMENDED ACTION: Discussion Item DISCUSSION Attached are the previously submitted goals and implementation strategies that were worked on by individual members. They have been compiled into one document with strike outs illustrating modifications or deletion of previous goals. The group might want to discuss the goals and strategies prior to approval. One area staff noted is that several of the tasks are surveying or meeting with businesses to ascertain specific information. It may be prudent to conduct one survey or conduct a focus group exercise so that people are not approached multiple times. As in previous goal setting, staff is requesting some prioritization of tasks which will assist in putting together the work plan for the Community Development Department. Mission The purpose of the Rosemount Port Authority is to encourage and carry out economic development and redevelopment within the City, acting as the development authority on behalf of the City's interest to increase the tax base, promote new job development and enhance the health, safety and welfare of our residents. Economic Vitality and Development Vision Recognizing potential growth and UMore Park development impacts in the next several decades, we will nurture and promote sustainable development, high quality business and job creation to have Rosemount become the preferred regional magnet and development hub for innovation, emerging and sustainable technologies in the Twin Cities metropolitan area. The following focus areas will guide economic vitality and development. • Existing Business Retention and Growth • UMore Park — an evolving sustainable community development • Downtown Redevelopment • Industrial / Business (and Technology) Park • Commercial Amenities • Communications, Marketing, and Regional Cooperation • Planning and Development Process Guiding Principles • Affirm relationships and engagement with existing business community. • Welcome start up and relocating businesses supporting their growth and development. • Build trust and partnership with our business, educational, and residential stakeholders. • Support responsible and sustainable growth within Rosemount's 2030 Comprehensive Plan. • Support the redevelopment within the Downtown Framework (2004). Goals Provide clarity to seven focus areas to realize the economic vitality and development. Prioritization of goals and implementation strategies may vary as opportunities arise and policy shifts to meet specific inquiries or partnership requests. Annual goal setting by the Port Authority will provide direction for allocation of limited resources. EXISTING BUSINESS RETENTION AND GROWTH Goal: To increase the positive interactions and engagement with existing businesses through partnership and networking in support of our desirable small town atmosphere. Objective: To increase the use of interactions, information and feedback to focus resources effectively. Implementation Strategies 2013: Evaluate communication pieces to businesses; include Commissioners on business communications used in outreach emails and mailings. 2013 Initiate formal meetings with Rosemount Business Council on a periodic basis. 2013: . Identify business retention statistics and analysis used by neighboring cities, identify other statistical resources, such as Greater MSP. 2013: Create schedule of businesses that have left the City and ascertain reasons for leaving. Maintain this schedule for evaluation for next 3 years analyzing data for trends and needs. 2013: ifivestigate Develop new marketing opportunities for local businesses within city. (i.e. Taste of Rosemount) with the Rosemount Business Council and include input from the Rosemount Areas Arts Council and organizers of Leprechaun Days to promote the businesses within the City. Consider promoting events to coincide with Rosemount High School marching Band Festival and Silent Auction in September. 2013 -14: Develop interested business groups such as the Rosemount Business Council to garner input regarding business amenities that impact all businesses within the City. Implement commercial amenities identified as supportive of existing businesses. 2014: Implement commercial amenities identified as needed to attract retail, industrial and service businesses. DOWNTOWN REDEVELOPMENT Goal: To increase the number and variety of retail and commercial destinations to maintain Downtown as a place of commerce. Objective: To continue implementing the Development Framework for Downtown Rosemount (July 2004) with its eight identified focus areas. Implementation Strategies 2013: Continue to make improvements to the Genz -Ryan property to make it more marketable: 2013 Investigate options for making the Downtown area more pedestrian friendly. 2013 -2014: Survey residents of the downtown area to determine amenities that are desirable in the Downtown. 2013 -2014: Construct a Senior Center at the Steeple Center property. 2013 -2014: Create a Redevelopment Status List of existing properties and business owners within the Downtown Redevelopment areas for upgrades, renovations and revitalization opportunities. Report quarterly to Port Authority. UMore PARK DEVELOPMENT Goal: To increase sustainable business and employment opportunities within an extended and long -term community development. Objective: To increase clarity of scope, schedule and development costs. Implementation Strategies 2011 -2013: Monitor Alternate Urban Area -Wide Review (AUAR) as the Responsible Governmental Unit (RGU), collaborating with Empire Township and UMore. 2012 -2015 Partner with the UMore development group to establish marketing and job creation opportunities consistent with creating a regional hub for emerging and sustainable technologies. 2012 -2022: Investigate with UMore development group scope and timing of a demonstration project of sustainable development concepts and eco industrial park development. COMMERCIAL AMENITIES Goal: To increase the quantity of desirable underserved retail and commercial businesses. Objective: To secure a hotel facility within the city limits. Implementation Strategies 2013: Incorporate social media into marketing strategy to site selectors 2013: Communicate with site selectors on a monthly basis, or other appropriate time period, regarding status of the hotel and other major projects. 2013: Approach Trader Joe's and other desired commercial amenities to update them on community. 2013 -2015: Investigate /pursue niche businesses driven by unique markets instead of a growth model that depends on population size or number of "rooftops." INDUSTRIAL / BUSINESS (AND TECHNOLOGY) PARK Goal: To increase the quantity and quality of business and employment opportunities for residents while broadening the sector and tax base. Objective: To increase visibility and marketing direction for available development opportunities. Implementation Strategies 2013 Meet with undeveloped guided Business Park development stakeholders to understand their issues, goals and timing related to development. Create action items based on outcome. 2013: Continue to participate in the regional Twin Cities marketing strategy, Greater MSP. 2013: Investigate re- branding the Business Park to be consistent with a transition to sustainable and innovative development. 2013 -2014: Investigate /partner to determine feasibility of establishing a "business incubator" growth model. Consider emerging technologies, sustainability, nanotechnology opportunities. 2013 Investigate partnerships with DCTC /Entrepreneurial programs that may aide in our ability to offer program assistance to startups and expansion opportunities, including home -based businesses. 2014 Promote and monitor efficacy of the CDA Open to Business Program to determine its effectiveness. 2014 Develop marketing material that will allow potential developers /entrepreneurs a one -stop location to access resources and programs in and around Rosemount. Include outreach to local Military families. 2014 -15 Determine infrastructure gaps or needs that may be preventing potential businesses from locating in Rosemount. List potential solutions. COMMUNICATIONS, MARKETING AND REGIONAL COOPERATION Goal: To increase the quantity and quality businesses. Objective: To increase the visibility and marketing of Rosemount business opportunities locally and regionally. Implementation Strategies 2013: Develop Refine "development briefing" message (an "elevator speech" sales pitch). 2013 Refine website presence to further develop community profile and economic development messaging to site selectors 2013 Bevelep Formalize an economic development "ambassador" contact list and program. 2013: Create Implement public engagement strategy for the business community and Rosemount residents. 2013: Gentiotte Maintain participation in the regional Twin Cities marketing strategy, Greater MSP and Positively MN. 2013: Gentintie Maintain collaboration with Rosemount Business Council and Dakota County Regional Chamber of Commerce to enhance more local marketing effort. PLANNING AND DEVELOPMENT PROCESS Goal To increase communication of value, timeliness and consistency of development to the economic development community, businesses and our residents. Objective: To increase data driven level of service in communication and efficiency of operations. Implementation Strategies 2013: Establish a joint meeting schedule with City Council (1 -2 times annually). 2013: Establish a metric to measure impact and value of development efforts; possible metrics New businesses started Number of new employees attributable to the same Increase in value of property tax base attributable to same 2013: Establish all Schedule and conduct one -on -one or small group discussions with officers of the Chamber of commerce and with individual businesses in the City as to concerns and suggestions for improvement in development efforts. MARCH 2013 DRAFT