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HomeMy WebLinkAbout5.a. Website UpdatesEXECUTIVE SUMMARY Port Authority Date: January 20, 2015 AGENDA SECTION: AGENDA ITEM: Website Updates Old Business PREPARED BY: AGENDA NO. 5a Kim Lindquist, Deputy Director ATTACHMENTSAPPROVED BY: : Excerpts from NLC Presentation K.L. RECOMMENDATION : Discussion Item SUMMARY Chair Weisensel attended the National League of Cities conference and attended an economic development presentation regarding the importance of a good website for economic development attraction. Approximately two years ago the City modified their website and added a significant amount of information relating to economic development activities. Staff continues to update the website to try and keep information up to date. The City had also recommended review of the economic development website as one of the Resilient Communities projects but unfortunately, it was not matched with one of the University classes this year. With that in mind, and due to the importance of a city website, staff is providing information about the recent updates made. From a business attraction standpoint, the City relies on the marketing and website information from Greater MSP to attract businesses to the Region. From that point, it is assumed that the local website must carry pertinent information to differentiate the community from others in the Metro Area. Several of the Community Development Directors in Dakota County have also asked that the County (Dakota County CDA) take a look at their website and enhance the business attraction/economic development information available. It is assumed that this issue will be raised when the County begins to review their economic development goals. For this agenda item, staff is anticipating Chair Weisensel would review a couple of the excerpted slides from the larger presentation. Additionally, website for clarity and ease of finding salient information. The following updates have been made to the Community Development website pages: Added Fiber in Business Park and Buxton Update to News and Events page Updated item 5 with new Anytime Fitness building and property brochure to Available Land and Buildings page Added in Maxfield SUGAR Study, SUGAR study, and CDA Housing Study to Marketing Studies page Updated progress for Greystone development and updated map on the New Residential Development page Added in item 5, Anytime Fitness, and updated map on the New Commercial and Industrial Developments page Added in The Rosemount Senior Living Community at Steeple Center and updated the progress of the Genz Ryan Site and added a property brochure, and added Activity Center progress to the Downtown Revitalization page Removed the MTVA info from the Downtown Revitalization page and added it to the Transit page Updated Zoning Map on the Zoning page RECOMMENDATION Discussion Item 2 g 2% 13% 10% 10% 11% 5% 15% 35% 15% 15% 39% 6% 12% 38% 14% 41% %%% n t i 034 e s 243 g a d e r u c B e D 70% 44% 40% 40% 45% 39% 34% 11% 26% 33% 9% 51% 35% 11% 23% 7% %%% g t021 n i e311 s g a d e u r c B n I 82% 74% 65% 60% 68% 50% 31% 19% 41% 42% 11% 47% 32% 10% 21% 5% %%% 271 e 412 g v i t n i c t e a f f R E 19% 13% 11% 11% 9% 7% 5% 5% 5% 4% 4% 3% 2% 2% 1% 1% %%% t 431 e n 111 g o i d t u a B c . o l l g v A A Targeted Lead Development Databases Out-of-Town Meetings with Businesses Site Selection Consult. & Fam. Tours Slogans, Logo and Graphic Identity yOnline Videos (YouTube, etc.) s g e e c t n a r e t r Videos (VHS, DVD, etc) e S f TV/Radio Advertising n g o n i t Online Advertising C e d k Public Relations r g n Special Events Company Blog Telemarketing a n a i Social Media M s s i t Direct Mail w r o es Website v h e r d S E-Mail u A e h t c d n io a rr r TPB 43.7% 40.6% 35.6% 30.2% 29.1% 26.9% 25.0% 23.7% 21.4% 20.9% s cr i e m p *denotes at least a 10% difference between the targeting of the industry by EDOs and Site Selectors. o o l n e o v c e y E D b d e t e g 24.2% 16.9% 36.3% 35.5% 27.4% 11.3% 12.1% 17.7% 15.3% 21.8% r a T s r % o t c e l e S e t i S Manufacturing - alternative energy/renewable energy* Information technology/high-technology s e i r Distribution/wholesale trade t Manufacturing à advanced* s Manufacturing à traditional Manufacturing à advanced u d n I Aerospace/aviation* Biotechnology Healthcare Retail 18.3% 35.6% 30.2% 9.1% 9.3% 17.2% 29.1% 43.7% 12.3% 20.9% s cr i e m p *denotes at least a 10% difference between the targeting of the industry by EDOs and Site Selectors. o o l n e o v c e E y D b d e t e 44.4% 36.3% 35.5% 33.1% 31.5% 29.8% 27.4% 24.2% 22.6% 21.8% g r a T s r % o t c e l e S e t i S Information technology/high-tech s e i r Distribution/wholesale trade Research and development t Manufacturing - traditional Manufacturing - advanced s Corporate headquarters* u d n I Finance/insurance* Business services* Call centers* Retail 23% 21% 19% 19% 18% 18% 17% 16% 14% 14% 14% 13% 13% 12% 12% 11% 11% 11% 10% 10% 5% 4% 4% e c n e r e f f i D 27% 57% 37% 43% 63% 43% 74% 12% 68% 74% 62% 51% 71% 79% 34% 75% 73% 19% 74% 80% 62% 92% 88% es r v i e t t c e e k f r f a e n M I 51% 78% 56% 62% 81% 61% 90% 28% 82% 88% 75% 64% 84% 91% 46% 86% 84% 29% 84% 90% 67% 96% 91% s r e v e i t t e c k e r f f a E M Formatting option for mobile devices/mobile apps GIS tools for site selection analysis assistance Major industries or business/industry clusters Infrastructure (utilities and transportation) News about community (past or present) User-generated content (blogs, forums) Staff directory and contact information Labor force (availability and wages) s Land/sites and buildings inventory m Testimonials and success stories Hyperlinks to other organizations e t I Employment training programs Business assistance services e t iComparisons to other areas s b e Social media integration W Demographic reports Major employers Quality of life Transactions Business list Incentives Videos Maps