HomeMy WebLinkAbout4.a. Buxton ContractKim
I will be sending over a recap of our retail status call, but I wanted to give you the confirmation needed
to help out in the Port Authority discussion on Tuesday.
nd
We are obviously excited to move into the 2 anniversary of the contract which includes continued
support in retail recruitment efforts, especially through a refreshed analysis.
This refresh will incorporate some very important
make use of a totally redeveloped methodology that we feel increases the quality of the matches, and
produces better market validation for the retailers.
Last year, the foundation of the analysis reste
Rosemount and retailers. This is still a cornerstone of our analysis, but we will go even further.
Five key groups of variables pertinent for retail site selection in markets where a particular retailer
currently has locations and will compare those results with characteristics present in the
The five groups of variables mentioned are as follows:
e - this metric identifies if there is a high presence of a retailers preferred
customers living and
working within the trade area.
- highly specific demographic information pertaining to a retailer's concept is
evaluated to ensure the best
type of customer is present in the trade area.
-
and evaluated in terms
of proximity and market share.
- proximity to factors within a marketplace known to cause increased traffic volumes
are measured. These
include but are not limited to Large Retail Centers, Healthcare Facilities, Universities, Schools, etc.
- the trade area and proposed retail site are evaluated for known road size, traffic
volumes, and proximity
to major thoroughfares.
Additionally, we have updated all of our Match Reports and Pursuit Packages to reflect the changes
one of the strongest new features is that it
shows which Retail Locations your trade area matches the closest (Most Comparable Locations).
Lastly, per our discussion, I have confirmed that once we receive the complete thumbs up from you
nd
Anniversary analysis to get in the best
position possible to support you at ICSC. We certainly understand the time sensitive nature of
getting the analysis complete, and setting meetings with the contacts for Vegas, so we definitely
want to be the best partner possible in this regard.
Also, one last point we will also have a presence in Las Vegas and, schedules permitting, will do
everything possible to support you all in conversations at that convention.
I hope this recaps our discussion and provides you
This content, along with highlighting the success in Retail Outreach in recent months (Camp
Bowwow especially) should go a long way to painting that picture of success.
else I can do!
Eric S. Brown
Buxton Senior Account Executive
(o) 817.332.3681 (c) 832.259.1299 (f) 817.332.3686
Connect with me on LinkedIn
XYZ City
XYZ Retailer
Site Address:123 Main Street,Latitude:36.546748 BUDS:Suburban (3)
Anywhere, USA Longitude:-82.560034 Trade Area:15 Minutes
Trade Area Snapshot
70,939
(Pop):
47,325
Workplace Pop:
31,109
Households (HH):
$36,514
HH
1.8%
Pop Growth ('00 - '10):
0.1%
Proj Growth ('13 - '18):
2.9%
HH Growth ('00 - '10):
1.1%
Proj Growth ('13 - '18):
43.8
Age:
$23,101
Per Capita
Proposed Site Scores
AddressCityStateCustomerDemographicCompetitionArea DrawAccessibility
XYZ CityXYZ CityUSA10287118108119
Scores Of Most Comparable XYZ Retailer Locations
AddressCityStateCustomerDemographicCompetitionArea DrawAccessibility
1300 CENTRAL PARK BLVDFREDERICKSBURGVA969915396119
407 W COLISEUM BLVDFORT WAYNEIN100103190123121
5300 RIVERSIDE DRCLEVELANDOH97941619788
5935 CANAL RDVALLEY VIEWOH979317711982
3220 MID AMERICA DRCOUNCIL BLUFFSIA99931058872
5150 LIBERTY AVEVERMILIONOH979690107125
2651 South Polaris Drive • Fort Worth, TX 76137 • Phone: (817) 332-3681 • Fax: (817) 332-3686 • buxtonco.com