HomeMy WebLinkAbout6.c. Exec Sum Marketing Piece
E X E C U T I V E S U M M A R Y
Port Authority Regular Meeting: April 19, 2016
AGENDA ITEM: Marketing Brochure AGENDA SECTION:
Old Business
PREPARED BY: Kim Lindquist, Deputy Director AGENDA NO. 6.c.
ATTACHMENTS: Brochure APPROVED BY: ddj
RECOMMENDED ACTION: Information Item
BACKGROUND
Staff pulled together a marketing brochure which has been used for various functions over the last several
years. Staff used the item in Las Vegas at the ICSC conference but we also distribute it to brokers
associated with industrial and residential development. We have updated the figures to reflect the most
recent population and census information available. If Commissioners would like a few copies for
distribution, please let staff know.
RECOMMENDATION
Information Item.
COMMUNITY INFORMATION
Why Rosemount?
Population increased by half, 2000-2010.
Households were estimated at 7,759 for 2014. Rosemount is also home to more than 300 businesses.
Of 36 square miles in City borders, about one-third is developed.
University of Minnesota is designing UMore Park in Rosemount and the neighboring township that will bring
20,000 - 30,000 additional residents in the next 25 - 30 years.
City Council has directed staff to expedite planning decision making to support economic development.
The City of Rosemount is conveniently located in the south portion of the Twin Cities metropolitan
area. With land area of nearly 36 square miles, Rosemount residents enjoy the advantages of living in a community
with an atmosphere of both a small town and a large metropolitan city. Unusual for a city of its size, Rosemount
combines industry, agriculture, and agricultural research with a rapidly growing residential community providing an
excellent environment in which to live and work.
City of Rosemount
2875 145th Street West
Rosemount, MN 55068-4997
www.ci.rosemount.mn.us
Kim Lindquist
Community Development Director
kim.lindquist@ci.rosemount.mn.us
651-322-2020
Access to Transportation
Four-lane Highway 52 runs through Rosemount.
10 miles from Interstate 35.
8 miles to Minneapolis-St. Paul International Airport.
Rail access within city limits.
Rosemount Metro State
22,998 3,495,583 5,457,173
75.8%72.3%70%
7,759 1,323,355 2,115,337
$86,845 $68,019 $60,828
42.5%38.9%33.2%
Population
In Labor Force
Number Households
Median Household Income
Bachelors degree or higher
Average Commute to Work 26.9 min 25 min 23 min
SOURCE: U.S. Census Bureau, 2010-2014 American Community Survey 5-Year Estimates
2014
The City of Rosemount has a high
median income relative to the state average, a highly
educated workforce, and the second highest median house
value compared to all communities in Dakota County.
ECONOMICS & DEMOGRAPHICS
Why Rosemount?
Household size is larger than the metropolitan average with 2.89
persons per household.
The community is young, with 33% of the population under 20
years of age. More than half the City is under 40 years of age.
The median income of Rosemount households is 42% greater
than the state and 27% greater than the Metro at $86,845.
Over 75% of the adult population participates in the labor force,
creating disposable income for shopping and services.
Rosemount residents are highly educated, with 51% of adults
having a college education.
Over 240,000 potential consumers within 5 mile radius of City limit.
Total household spending
is expected to exceed
$635 million in 2016.
“Demand was calculated for an additional 1.3 to 1.7 million square feet of commercial space in Rosemount from
2008 to 2030… Rosemount is currently underserved by retail when calculated on a retail space per household basis.”
— A Market Study for Commercial and Industrial Space in Dakota County, MN, Maxfield Research Inc., 2008.
3 miles3 5 miles3
Population1 34,724 96,298
Median HHI2 $89,266 $88,603
Households1 12,659 34,716
Employees1 19,750 54,758
Average HH Size1 2.74 2.77
Sources: 1 Applied Geographic Solutions, 2015, 2 Esri
Community Analyst, 2015, 3From intersection of Hwy 3 and
County Road 42.
Demographics of the Market
New Housing Units (2012-2016 1st Qtr)
+72
+96
+
5
+180
+168
+18
2012 2013 2014 20162015
BUSINESS ENVIRONMENT
Why Rosemount?
Business park land is located just 20 minutes away from Minneapolis / St. Paul (MSP) International
Airport. Business sites have direct access to St. Paul in the north and Rochester in the south from State
Highway 52, and to Minneapolis from I-35.
The Rosemount Business Park is designated a "Shovel-Ready Site” by the State
of Minnesota, one of only 29 in the state.
Education attainment levels in Rosemount are high with 51% of residents having
college degrees and 95% having high school diplomas.
The City has an economic development partnership with the University of
Minnesota, highlighting the UMore property and its future sustainable Business Park. UMore Park is 5,000
acres of landholdings of the University of Minnesota that
currently is used for agricultural research but is scheduled to
become a new development with up to 30,000 new residents
and over 500 acres of business and commercial ventures.
Businesses can obtain a customized training program and a supply of
trained workers through Dakota County Technical College, part of
Minnesota’s state college system.
Rosemount and the Twin Cities Metro have low utility rates compared with
other metropolitan areas, and Rosemount's increase in property tax levy was
the lowest among 11 cities in Dakota County
The City Council is committed to redevelopment of the historic Downtown. In the six-block
Downtown, located on Hwy 3 (14,300 ADT), there are redevelopment sites and space for lease.
The City of Rosemount regularly hosts free business consulting once
per month through Open to Business.
Public transportation is provided by Minnesota Valley Transit Authority.
A Park & Ride in the Downtown area provides service to downtown St.
Paul and the Apple Valley Transit Center.
An Online Business Incubator is incorporated into the City's website.
AAA Auto Salvage Inc.
Bay & Bay Transfer Co.
Bergari Solutions
CF Industries
CHS Transportation
Dakota Unlimited, Inc.
DPC Ind.
Endres Processing LLC
Fleet Parking & Logistics Inc.
Flint Hills Resources
Geometrix Co.
El Dorado Packaging
Intellifeed
Hawkins Inc.
MRCI
Phil's Body Shop
Origination (O2D)
Preventive Care Inc.
Proto Labs
Rosemount Clean Energies
SKB Environmental Inc.
Spectro Alloys
Vic's Crane & Heavy Haul
Walbon & Company
Rosemount’s Industrial Community
City of Rosemount
Kim Lindquist
Community Development Director
kim.lindquist@ci.rosemount.mn.us
Phone: 651-322-2020