HomeMy WebLinkAbout5.b. Award for City Economic Development Marketing CampaignAGENDA ITEM: Award for City Economic Development
Marketing Campaign
AGENDA SECTION:
Department Head Reports
PREPARED BY: Kim Lindquist, Community Development
Director
AGENDA NO.
5b
ATTACHMENTS:
APPROVED BY:
RECOMMENDED ACTION: Information Only
4 ROSEMOUNT
CITY COUNCIL
City Council Regular Meeting July 18, 2006
EXECUTIVE SUMMARY
The Economic Development Association of Minnesota (EDAM) last month presented its annual awards
for accomplishment by local governments and other groups. The competition judges presented the City
of Rosemount an award for Minnesota's best economic development marketing campaign.
EDAM serves econorruc development professionals throughout Minnesota. It has more than 450
members who represent private enterpnse, local and regional economic development agencies, chambers
of commerce, and utilities The "Edie" awards are giving annually at the EDAM Summer Conference to
recognize individuals or organizations that deserve recognition for outstanding economic achievement.
In their summary of Rosemount's accomphshments, the judges noted that the project included an effort
by all departments, initiated by the City Council, to develop a marketing /communication campaign. The
campaign's goal was to upgrade the image of the community and provide more direct marketmg to the
business community. EDAM noted that the campaign created a new logo for the City, the new theme
message "Sport of Pride and Progress," new City brochures, and target marketing. The target marketing
included mailings to more than 200 leading developers plus companies in specific target market industries
such as health care One important mailing included a video presentation on DVD funded by the
Rosemount Port Authority to show the strengths and opportunities available for business in the
community.
City Administrator Verbrugge and Community Development Director Lindquist accepted the award for
Rosemount during the EDAM summer conference last month. The president of the Association, Rebecca
Kurtz of Ehlers and Associates, is expected to be present for tonight's Council meeting.