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HomeMy WebLinkAbout8.b. Marketing Visual Identity System• sleo6 asayl anaiyoe ol ,ssairojd pue apiad }o I!jidS ouil6el ay1 jo asn aye. sisa66ns a9jj!wwo3 6uileliew ay1 •ssaa6oad jo asues pue 'luawanlonui uazilio 'api jo Ai!lenb jo sa6essaw Aa� s,Al!o ayi aiemunwwoo of papuajui away. e ylinn saouelsui awos ui pauigwoo aq llinn o60� aye. 'w9TsAs Ai!ivapi jensin aye. ljo' ddns o1 •paAeldsip aq ueo o6ol ayj sAenn aye. ui Ai!ligixelj jajeaa6 snnolle osle alepdn ayl •sassauisnq 6uilsixe pue sluapisaa uo uepjnq xel aye uessel- ol luawolanap oiwouooa 6ui6einooue I o leo6 wellodwi aye 6uipnloui 'suoileolldde jo jagwnu a jol elgelins ji saNew aouejeadde leuoiss"ejoid s,o6ol ayl •sapinoad iunowesoa jeyj ssai6oid pue 41nna6 aol sarllunlioddo aye jo pue Ai!unwwoo ayl ui apiad ayl jo s96essaw AaAUOO dray Minn 11 -Aj!O ay1 col o6ol palepdn ue 6utpuewwo3aa si 9911rww03 Buiialaew aye. '•oul '6uilinsucD ajao wJIJ 6ulleNjew ayl jo dlay aye 41iM •Iuawwano6 Aj!3 aol W91SAS A}ijuapi lensin a jo asn ayl si sa6essaw asoy1 10 uoileuiwassip ayI aoI 1001 lueijodwi uy •sliolle suoilemunwwoo pue 6uiieNjew SI! ui asn off. AID 941 job. sa6essaw Aal pa'isa66ns seq 99jjrwwo3 ayl •ajoynn a se IuawuJano6 Aj!O Aq pue ivawliedep yoee Aq ino peiiaeo eq of Al!:D ayi iaNjew of sueld 10 19s a uo pay jonn sey saalleis pue speay wowliedap AIi0 10 aapwwoo e '6uiads aouiS �uawuaano6 Aj!O Aq asn jol 96essaw Aa� pue o6ol palepdn ue posodoid seq gels Apo }o Gepwwoo a `Ipunoo ayj Aq Jas sleo6 ayj pue Apunwwoo ayj jo slsaaa}ui ay} alowoid of 3nssl :NOIIDV Adoo pue subisep palepdn jol uoilniosei anoaddy :N011av a3aN3WW033N :As a3AOHddV f � 000z :S1N3WHOVJ -LV 9 JOIeulp�oo0 suoijeownwwoO `xoO uely :As a3N Vd3Md S S 3r"� s�F e" 9/v :NO1133S daN3f)V wa}sAS Ali}uepl lensln 6 uiMjeVy :W311 eaN39e 1700Z `96 aagwanoN .a }ea 6uilaaVN Ilounoo Aj!O NOLLOVuw JluvwwnS 3AI1na3X3 1Nnowno 130 A11a If the Council approves these updates, the staff will implement the changes in a cost effective manner, replacing the older designs in the course of normal business. With the help of Forte Consulting, City staff will create and follow design guidelines that will maintain the consistency of the visual identity system and make it easier to implement in new usages. 2 4 IA to o D o _s O v -OP O �D ° v �o► 0 �o tA 4 v v a' U all 1. Enduring from a style perspective 2. Professional and clean in appearance 3. Flexible &easy -to -use 4. Dominant and consistent presentation of the word "Rosemount" U ,.. 47 m t E LLM I IN Ing. 44 l IN V fin' � ' U 0 LLM ile M V zlt N � N 0 J 1. Communicate high quality of life 2. Community high level of citizen pride 3. Communicate a sense of progress Cc � 4. Short and simple nsulting, Inc. �v v co n v°