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City Council 2004 -2005 Goals
City Council Meeting — New Business
June 1, 2004
SUMMARY
Included for Council review are the Council - directed goals. The recommended motion is
to adopt these goals. By adopting these goals, the City Council is agreeing that these
issues represent.the priorities of the Council and the community. The City Council will
measure the performance of the City Administrator and department heads through the
pursuit of these goals in a manner that is timely and consistent with Council direction,
and accomplishment that is done with best practices and a sound fiscal basis.
Once the Council goals are agreed upon, these goals will be presented to the
community.
2
ROSEMOUNT CITY COUNCIL
GOALS FOR 2004
GOAL:
FISCALLY HEALTHY CITY
DESCRIPTION:
The City of Rosemount will work diligently to maintain a fiscally
healthy city. Elements to preserve a fiscally healthy city (which
have been targeted by the City Council) include:
■ Broadening the tax base
■ Moderating the tax rate
■ Maintaining high quality service levels
■ Researching alternative revenue streams
■ Maintain Al bond rating
Process:
■ City Council and staff will utilize the Key Financial Strategies
framework to implement budget and service priorities
IMPORTANCE:
Fiscal health guarantees that the City can provide services desired
by residents. Financial discipline keeps the City responsive to the
community's priorities and provides for strategic long -term planning.
KFS ANALYSIS:
This goal primarily fits within Strategic Area Focus (SAF) #2 —
Financial Position, with crossover into SAF #5 (Competitiveness)
and #6 (Credit).
GOAL:
DOWNTOWN REVITALIZATION
DESCRIPTION:
The historic heart of Rosemount risks continued disinvestment and
being overlooked by the development market in favor of other,
"newer" areas of the City. The City is committed to revitalizing the
downtown area to create a mix of retail, entertainment, business,
and housing options. This in turn will maintain Downtown's
vibrancy and vitality as the community continues to grow.
Process:
■ Developing an action plan for 2004 and beyond
■ Implementing the Downtown development framework
■ Through work with the Port Authority, continually educating
and involving citizens and businesses
2004 City Council Goals ,
Page 2 of 7
IMPORTANCE:
Revitalization of the Downtown area is intended to provide more
housing and retail options to residents in the short term, while
stabilizing the tax base and enhancing the image of the City in the
long term.
KFS ANALYSIS:
Downtown Revitalization has been identified as a top goal of the
community and therefore resides in SAF #9 — Community
Goals/lnitiatives. There is KFS impact to SAF #2 (Local Tax Base)
and #5 (Competitiveness).
GOAL:
ATHLETIC COMPLEX
DESCRIPTION:
The City of Rosemount will continue to identify potential sites and
explore various options to purchase land for an athletic complex.
Process:
■ Discussing land options
■ Working with current land owners
■ Exploring options for purchase (i.e. referendum, donation,
community trust fund, etc.)
IMPORTANCE:
Adequate athletic facilities need to be added to meet the needs of
our current and future residents. To that extent, this initiative is
important in continuing current service levels. Additionally,
investment in the City's park system increases the overall quality of
life in the community.
KFS ANALYSIS:
An athletic complex has been identified as a top goal of the "
community and therefore resides in SAF #9 - -Community
'Goals/lnitiatives. There is KFS impact to SAF #5
(Competitiveness) as the Parks & Recreation Department seeks to
meet the demands for outdoor recreation facilities. Beyond
meeting residents' needs, an athletic complex will draw
tournaments and leagues to the community, which both promotes
the success of the department and brings people into the
community where it is expected they will also use discretionary
spending dollars at restaurants and retail locations.
2004 City Council Goals
Page 3 of 7
GOAL:
LIBRARY
DESCRIPTION:
The City is committed to providing a library site in a location that's
convenient for patrons and strengthens the sense of community.
Process:
■ Completing land acquisition by the end of 2004
■ Approving a Joint Powers Agreement with Dakota County
IMPORTANCE:
A Dakota County branch library would serve as a multimedia
information resource and a gathering place for Rosemount
residents. Nearby businesses could draw on the activity generated
by the library to maintain and expand successful enterprises.
KFS ANALYSIS:
Acquisition of land for a library has been identified as a top goal of
the community and therefore resides in SAF #1— Community
Goals/Initiatives. 'There is also KFS impact to SAF #5
(Competitiveness) in that most users of the library are expected to
be current residents that take their business to the Galaxie branch
library in Apple Valley.
GOAL:
AIR CARGO FACILITY
DESCRIPTION:
To remain competitive with other regions and to achieve better
homeland security, Minnesota needs a large campus for facilities to
handle international air cargo shipments. The City is committed to
locating the facility in Rosemount.
The City will continue to work through the State Legislature and
with the Greater Metropolitan Area Foreign Trade Zone
Commission to locate the air cargo facility within Rosemount.
Should successful legislation ensue, we shall continue to:
■ Develop a communications strategy
■ Evaluate the service and financial impacts
■ Submit a proposal to secure the location
■ Work with other governmental agencies to pursue federal
homeland activity and transportation funding
IMPORTANCE:
A unified air cargo facility would contribute to the economic
development needs of Rosemount as well as the state.
Construction and hiring would spur business development in the
southeastern part of the city.
2004 City Council Goals
Page 4 of 7
KFS ANALYSIS:
The potential of an air cargo facility would have significant long
term benefit in SAF #2 - Local Tax Base. Full build -out of an air
cargo facility is anticipate to approach $150 million of commercial
investment.
GOAL:
COMMUNITY EVENTS
DEFINITION:
Attendance at community events continues to be high within
Rosemount. At this time, City Council would like a successful
transition to community ownership of these events.
Process:
■ Recruiting community volunteers to organize and administer
community events
■ Assisting volunteers with development of a volunteer
organizational structure to run events
IMPORTANCE:
Putting community events under the supervision of volunteer
groups keeps the focus on community needs. Clarifying the role of
city government frees up staff for other duties that only the City can
provide.
KFS ANALYSIS:
Although there is no anticipated financial impact related to this goal,
the success and growth of Community Events fits in SAF #1
(Community Goals /Initiatives) and SAF #5 (Competitiveness).
Continued growth of Community Events will bring people into the
City.
GOAL:
LACK OF DIVERSITY IN RESTAURANT OPTIONS
DESCRIPTION:
The City will encourage development of more sit -down, family style
restaurants for a community that has been underserved. Staff will
work to locate one or more restaurants in Rosemount to provide an
even greater variety of dining and leisure options than currently
exist.
Process:
■ Identifying potential sites for restaurants
■ Developing an economic development marketing strategy to
promote Rosemount
2004 City Council Goals
Page 5 of 7
■ Working with the development community and brokers to
encourage investment in Rosemount's hospitality industry
IMPORTANCE:
Rosemount's population requires — and because of its rapid growth,
can support — a variety of dining establishments. Amenities, like
restaurants, keep additional dollars within the community, and
offers opportunities for nearby businesses to gain customers.
KFS ANALYSIS:
Recruitment of restaurants to Rosemount addresses SAF #2 (Local
Tax Base) and KFS #5 (Competitiveness). Commercial investment
will add to the tax base, while the presence of restaurants will
provide options for residents to spend discretionary dollars that
might otherwise leave the community.
GOAL:
CITY ORDINANCES REVIEW
DESCRIPTION:
The ordinances Rosemount utilizes to govern activities within the
City help to maintain an attractive and welcoming community. City
Council and staff will continue to identify and prioritize ordinances
that require updating and revising.
Process:
■ Identifying ordinances for review
• Prioritizing and scheduling ordinance review
• Educating and seeking public input for changes
• Executing appropriate revisions
IMPORTANCE:
Ordinance review allows the City to be sure it is remaining
competitive with neighboring communities. By making sure that the
law reflects Rosemount's priorities, it lessens the risk of uneven or
unfair enforcement.
KFS ANALYSIS:
Continued review of City ordinances is important to SAF #5 =
Competitiveness. Prospective residents and businesses investing
in Rosemount will look to our ordinances as a means of assuring a
quality environment.
2004 City Council Goals
Page 6 of 7
GOAL:
COMMUNICATIONS
DESCRIPTION:
The City of Rosemount will actively engage the community and
increase resident and business awareness through a
communications plan. Communications will work in conjunction
with the marketing plan to carry consistent messages of vision in
relation to our community goals. _
Process:
• Identifying messages that will build strong connections to
existing and potential business and residents
• Creating a new resident packet of information
• Preserving, protecting and enhancing the image of
Rosemount as a good place to live, work, learn and raise a
family
IMPORTANCE:
Improving the community by making choices with limited resources
requires constant feedback between the City and its citizens. Good
customer service depends on well - informed consumers of City
services.
KFS ANALYSIS:
Improved communications has been identified as a priority of the
City Council, making it an important element of SAF #9 —
Community Goals/Initiatives. It also serves a function in SAF #5
(Competitiveness) as a means to attract residents and businesses
to stay or locate in Rosemount.
GOAL:
MARKETING
DESCRIPTION:
The City of Rosemount will develop new messages and visual
communications to attract a broader audience and reconnect with
existing residents and businesses. Through the development of a
marketing plan, future activities will aid in the enhancement of
Rosemount's image and promotion of this community.
Process:
• Developing an informed set of messages and position
• Creating an all - encompassing marketing plan
• Developing a comprehensive visual identity system
• Applying an identity system to all communications materials
IMPORTANCE:
In addition to community /economic development broadening the tax
base, it will offer new places for residents to live, work, and play.
2004 City Council Goals
Page 7 of 7
Rosemount competes with all other cities to attract development. A
sophisticated marketing approach is required to attract
developments that will complement the community.
KFS ANALYSIS: Improved communications has been identified as a priority of the
City Council, making it an important element of SAF #1—
Community Goals/Initiatives. It also serves a function in SAF #2
(Local Tax Base) and SAF #5 (Competitiveness). Development of
an effective economic development marketing plan will help spur
commercial- industrial investment in the community, broadening the
overall tax base. Marketing the community places us in a
competitive advantage, or at least levels the field, as residents and
businesses look to Rosemount as a place to live, work, do
business, learn, and raise a family.