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Home My WebLink About4.b NLC - The Role of Local Elected Officials in Economic DevelopmentEXECUTIVE SUMMARY Port Authority Date: March 21, 2017 AGENDA ITEM: NLC-The Role of Local Elected Officials in Economic Development AGENDA SECTION: Old Business PREPARED BY: Kim Lindquist, Deputy Director AGENDA NO. 4.b. ATTACHMENTS: NLC Handout, 2017 Marketing Brochure APPROVED BY: LJM RECOMMENDED ACTION: Discussion Item ISSUE Port Chair Weisensel recently attended a National League of Cities conference and brought back the attached information. At the Port meeting in February it was discussed that staff would work to respond to the “10 things you should know” about your economic development strategy. Not going in the order listed, but highlighting a topic which comes up often at the Port Authority meetings, is the question about “What is your Community economic development message?” The page indicates that ‘strong communications and a compelling message are vital to successful economic development and a primary responsibility for local elected officials.” It is noted that individuals who represent the city can reinforce our economic development messaging and utilize marketing materials for further engagement. Staff has included the marketing brochure we distribute when discussing the community with interested parties. The difference is that often this is a meeting to discover additional information and therefore the demographic and locational information is more detailed than a typical cold call. From a staff perspective, the culture of the community and council is something that is discussed when providing an economic development message. It is always indicated that the Council is pro- growth and that they are committed to a timely review of projects upon receipt of a completed application. It is recognized that time is money to developers, and staff lays out the review schedule and notes that multiple applications can be addressed simultaneously. Additionally, staff has had discussions with the Planning Commission and City Council that developers want certainty. Therefore, staff works hard to have complete applications that address ordinance issues so they can move through the process smoothly and the developer can anticipate the outcome. When recently meeting with a project proposer, almost 1/3 of the three hour meeting was consumed discussing process and City entitlements, reinforcing that this is an important issue for companies and developers. 2 The Questions portion of the write up list the following: 1. How do you currently communicate about your city’s economic development activities? To what extent are you using speeches, media interviews and other forums to highlight an economic development vision and goals? 2. Does your city have a clear and consistent message about economic development for the outside world? 3. How do your city’s communications efforts dovetail with what other organizations in the community (e.g., the chamber of commerce) are doing? Are there ways to enhance coordination on communication activities? Staff comments: 1. I think some of the questions may be geared more toward a larger city. Rosemount does not have an opportunity for a lot of media interviews, etc. However, the City does try to highlight development activities in the community, celebrate commercial openings, and recognize new residential neighborhoods. The Business email assist in disseminating that information and staff is exploring adding videos to the economic section of the new website. 2. When approached about goals for non-residential development, staff indicates that the City is looking for community businesses that provide employment for existing and future residents to reduce commuting and increase convenience. Additionally, the City is looking for industries to increase the property tax base for the City. And the Council is interested in attracting retail and commercial services to increase options for community residents. 3. Staff coordinates our economic development messaging in our work with Greater MSP and DEED. We work together to promote the State, Region and certainly Rosemount. RECOMMENDATION None COMMUNITY INFORMATION Why Rosemount? Population increased by half, 2000-2010. Households were estimated at 7,854 for 2015. Rosemount is also home to more than 300 businesses. Of 36 square miles in City borders, about one-third is developed. University of Minnesota is designing UMore Park in Rosemount and the neighboring township that will bring 20,000 - 30,000 additional residents in the next 25 - 30 years. City Council has directed staff to expedite planning decision making to support economic development. The City of Rosemount is conveniently located in the south portion of the Twin Cities metropolitan area. With land area of nearly 36 square miles, Rosemount residents enjoy the advantages of living in a community with an atmosphere of both a small town and a large metropolitan city. Unusual for a city of its size, Rosemount combines industry, agriculture, and agricultural research with a rapidly growing residential community providing an excellent environment in which to live and work. City of Rosemount 2875 145th Street West Rosemount, MN 55068-4997 www.ci.rosemount.mn.us Kim Lindquist Community Development Director kim.lindquist@ci.rosemount.mn.us 651-322-2020 Access to Transportation Four-lane Highway 52 runs through Rosemount. 10 miles from Interstate 35. 8 miles to Minneapolis-St. Paul International Airport. Rail access within city limits. Rosemount Metro State 22,741 3,458,790 5,419,171 76.5%72.2%70% 7,854 1,334,395 2,124,745 $90,448 $68,778 $61,492 44.9%39.5%33.7% Population In Labor Force Number Households Median Household Income Bachelors degree or higher Average Commute to Work 27 min 25.1 min 23.1 min SOURCE: U.S. Census Bureau, 2011-2015 American Community Survey 5-Year Estimates 2015 The City of Rosemount has a high median income relative to the state average, a highly educated workforce, and the second highest median house value compared to all communities in Dakota County. ECONOMICS & DEMOGRAPHICS Why Rosemount? Household size is larger than the metropolitan average with 2.89 persons per household. The community is young, with 33% of the population under 20 years of age. More than half the City is under 40 years of age. The median income of Rosemount households is 42% greater than the state and 27% greater than the Metro at $90,448 Over 75% of the adult population participates in the labor force, creating disposable income for shopping and services. Rosemount residents are highly educated, with 56% of adults having a college education. Over 240,000 potential consumers within 5 mile radius of City limit. Total household spending is expected to exceed $635 million in 2016. “Demand was calculated for an additional 1.3 to 1.7 million square feet of commercial space in Rosemount from 2008 to 2030… Rosemount is currently underserved by retail when calculated on a retail space per household basis.” — A Market Study for Commercial and Industrial Space in Dakota County, MN, Maxfield Research Inc., 2008. 3 miles3 5 miles3 Population1 34,724 96,298 Median HHI2 $89,266 $88,603 Households1 12,659 34,716 Employees1 19,750 54,758 Average HH Size1 2.74 2.77 Sources: 1 Applied Geographic Solutions, 2015, 2 Esri Community Analyst, 2015, 3From intersection of Hwy 3 and County Road 42. Demographics of the Market BUSINESS ENVIRONMENT Why Rosemount? Business park land is located just 20 minutes away from Minneapolis / St. Paul (MSP) International Airport. Business sites have direct access to St. Paul in the north and Rochester in the south from State Highway 52, and to Minneapolis from I-35. The Rosemount Business Park is designated a "Shovel-Ready Site” by the State of Minnesota, one of only 29 in the state. Education attainment levels in Rosemount are high with 56% of residents having college degrees and 96% having high school diplomas. The City has an economic development partnership with the University of Minnesota, highlighting the UMore property and its future sustainable Business Park. UMore Park is 5,000 acres of landholdings of the University of Minnesota that currently is used for agricultural research but is scheduled to become a new development with up to 30,000 new residents and over 500 acres of business and commercial ventures. Businesses can obtain a customized training program and a supply of trained workers through Dakota County Technical College, part of Minnesota’s state college system. Rosemount and the Twin Cities Metro have low utility rates compared with other metropolitan areas, and Rosemount's increase in property tax levy was the lowest among 11 cities in Dakota County The City Council is committed to redevelopment of the historic Downtown. In the six-block Downtown, located on Hwy 3 (14,300 ADT), there are redevelopment sites and space for lease. The City of Rosemount regularly hosts free business consulting once per month through Open to Business. Public transportation is provided by Minnesota Valley Transit Authority. A Park & Ride in the Downtown area provides service to downtown St. Paul and the Apple Valley Transit Center. An Online Business Incubator is incorporated into the City's website. AAA Auto Salvage Inc. Bay & Bay Transfer Co. Bergari Solutions CF Industries CHS Transportation Dakota Unlimited, Inc. DPC Ind. Endres Processing LLC Fleet Parking & Logistics Inc. Flint Hills Resources Geometrix Co. El Dorado Packaging Intellifeed Hawkins Inc. MRCI Phil's Body Shop Origination (O2D) Preventive Care Inc. Proto Labs Rosemount Clean Energies SKB Environmental Inc. Spectro Alloys Vic's Crane & Heavy Haul Walbon & Company Rosemount’s Industrial Community City of Rosemount Kim Lindquist Community Development Director kim.lindquist@ci.rosemount.mn.us Phone: 651-322-2020