HomeMy WebLinkAbout3. Marketing Goals for Rosemount Business Park i
DISCUSSION OUTLINE
ROSE'Vi IOUNT BUSINESS PARK
1. A. Image for Business Park °�z
G�.
• Light industrial? �
• Commercial? �
• Retail?
B. ArchitecturalImage �
• Buildings
• Site - screening
Outdoor storage? �„
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C. Lot S ize ��
• Minimum/maYimum ���---� �,�
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2. Economic Development Incentive �j
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A. Criteria - Tax base i, ��
Employment base � �
B. Are we going to use them at all? Thresholds �
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C. Create an Economic Development District
='�3. Options for Sale ---��..�
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\ A. Entire 80 acres with controls � ; -'�� ���� `�
,��� �.��u-�
B. Have someone mana�e for us �i���j .
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C. Partnership with master planner � "
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We hold land with quaranteed take down
D. Sell portions
1. If we have agent ...
• Exclusive listings
• Commission on sales
E. Spec Building
• Incubator space
• Partnership
4. Timing
A. RFP
B. Sale
5. Miscellaneous Discussion
A. Purchase of Additional Land
• Accommodate rail access
• Voluntary sales/acquisition
B. DJith a list of standards - pricing meeting our goals? Can we streamline
review process? Issue building permits with staff review?
C. Sign
• Do we do one?
• Assigned to developer?
6. Other Discussion
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TENTATIVE AC��I�DA
�3pECIAL MEETING, RQSSMOUNT POR'Z' AUTSdRI'�,'Y
k[ODIDAY, F�BRtIARY ZI, 1994 at 6:30 p.m.
I. Businass Park Tssues
A. Pricing Strategy (Land Cost)
-Coneideration of Ci.ty' � cos� per acre or per sq. ft.
-5houYd cost fi�o purchaaere bs based upon develvpable
land or total acreage?
-Shdul.d our sale price deal exclusively with land cost,
or ehauld the price also reflect infxastructure costs2
-Under what circumstances, i� any, should we consider
devia�ing fram whatever pricing strategy we adopt?
-What typa of financing assistance, �.f any, should we
ct to a ros ective
consider prov�da.ng with respe p p
purchaser' � land coste?
8. znfrastsuctur� Costs/Options/Proc�dures/Schedule
-Review of prajeetions re: infrastructu�e costs (in
total, and pe� acre or per sg. ft. )
-Do we want or need to consider r�dua�ng these costs?
-If eo, what options exist far doing so� and what cost
eavings wiYi result2
-What "leve�." of infrastrucure quality, or what types
of amez�ities, wi11 be expacted or desired by
prospec�ive puxcha�ers�
�In th�e interest of raducing in�.tial. overhaad, do we have
�he option of providing some of �he infrastructure now,
wi,th the r�st �o be prdvided when or as need�d or
desired? (Example: sidewalks2 )
-Ponding/Wetland issues; should these areas be includad
wrhen adjoining dovolopable land is sold, with the City
vr Port Authority retaining ponding easemants? �r should
the City or P.A. retain ownersh�.p bf these areas?
-To what extent are (or ahould) i.nfragtructure deGisiona
be related to overall marketing e�rategy? Do we want
to focus on large lo� developers (5 to 10 acres) , or the
smaller dev�lopers ( 1 to 2 acres) who have shown aome
interest, or do we want to "take them as they corae?"
Do large and sma11 developers have different n�eds or
expectations with respect to infrastructure "quality?"
12i09i94 12:27 CARROLL LAW OFFICE LTD � 1 612 423 5203 D�3
-What aources exist, ox can be developed, to provide the
funds needed for these improvements? Bonds? Tax
increment funds? General revenue? Cvntributions from
Dakata County for CSAH 42 improvements? Aeaesaments
against nearby property owners?
-What options exist for recovering these cogts from
the purchasers of business park lots? Asaessments?
Contractual allocations (i.e. , through purchase
agreements or development centracts) ?
-Can o� ehould portiona of the business park be treated
differently with respect to the assessed or aYlocated
in�rastructure co�ts (i.e. , "Bueinesa Parkway lots" vs.
"Bi�cayne Avenue lots" ) ?
-What type o� financing assistance, if any, should we
consider providing �o help deve�opezs handle these
costs, and what types of guarantees ar security ghould
we expect in exchange far any such as�istance?
-Can we now authdrize the preparation of plans and
specifications for the ��rst phese of construction, and
what is the procedure for obtaining a tempor�ry driveway
permit to allow grading prior to the completion of
Businec�s Parkway?
C. Future Business Park Development
-Da we want to puraue the acquisition of so�e of the lan;d
near the railroad tracks in order to impzave our
development optione in th� northwest aornar of the park?
-Tf so, what are we willing to pay for the land? How
would we pay for tha land?
-Do we want ta acquire an option on some of the land to
the gouth? Ts so, how much lan►d? How much would we be
wiXling to pay, and how woul.d wa finance any such
payment{s} ?
12i09i94 12:27 CARROLL LAW OFFICE LTD � 1 612 423 5203 D�4
Hu�ins�a Park L�rid Cast�/I��XastruCture Palicv
1. The Port Authority' s tarqet price for the sale of business
park property shall be $13,0OO.Od per acre. This target price
is based upon a preliminary estimate of $ .30 per square foot
(of developable area) for the Port Authority' s costs of
acquiring the business park property.
2. The Part Authority $hali review the initial target price
periodically, but not lees than annually, and res�xvea the
right to adjust �he target price at any time, and at i�s sole
discretion.
3. The Port Authosity may conside� aelling a par�el o� bu���ess
park property at a price below the target price, after
cansidering factors which include (but are not limited to)
the �ollowing:
a. The number and income level of jobB that will be created
by the sale of the property.
b. The aesthetic� af any proposed use of the praperty.
c. The �elativa visibility and/or accessibility af the
praperty.
d. The financial terms (for the purchase of the property}
proposed by the prospective purchaser.
e. The beneficial impact of i�itial sales on the Port
Authority' a banded indabtedness (i.e. , interest
reductions) .
f. Any ather �e�evant facta�s tha� may be iden�itied by the
Port Author�ty or i�s staff.
4 . Tnfr�structure coste gha11 be allacated �n the basis of
de�el4pabl� area and, at lea�t initially, ahall be based upvn
the "small lot aption" identified by the Port Au�hority' e
cnng�ltants.
5. The purchaser of a lot located in the portion of the business
park designated as ��Axea 1�� by the Por� Authority' s
consultants shall be r�quired to pay its allocated shara of
the total costs of the infragtructure improvementg that are
xnade in Ar�a I . The allocated share shall be a percentage
deterinined by dividing the purchaser' s develapable acreage by
the total developable acreage in Area 1 of the business park.
6 . Portions of the future '�hoZding pond" on the east side o� Area
1 shall be sold to the purchasers of the adjacent developab7.e
land, with a strip of land around the perimetex of the holding
pond to be dedicated to the City for pa.�k area, and with a
dxainage easement over tha holding pond to be sold to the
City' s uti�ities commission.