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Home My WebLink About4.a.2. Review of Real Estate Exposition Plans and Expenditures CITY OF ROSEMOUNT EXECUTIVE SUi�IARY FOR ACTION � PORT AUTHORITY MEETING DATE: APRIL 5, 1994 AGENDA ITEM: REVIEW OF REAL ESTATE EXPOSITION AGENDA SECTION: PLANS AND EXPENDITURES OLD BUSINESS PREPARED BY: JOHN MILLER, AGENDA NO. ECONOMIC DEVELOPMENT COORDINATOR 4 . A. (�) ATTACHI�IENTS: MEMO FROM ERIC LEBOW APPROVED BY: Eric LeBow has drafted a memo outlining the work he has completed regarding marketing of the business park. The memo is attached. Mr. LeBow and the marketing subcommittee would appreciate any comments or recommendations you might have. You will note there is some expenditure of money in this activity as well as some identified sources of funds . At your direction we will continue to pursue the money from the public utilities and will submit invoices to you for your approval as they are received. Again, Mr. LeBow' s memo identifies the projected expenditures . Chairperson Carroll has asked that the commissioners volunteer some time to work the booth along with port authority staff. The business expo will be held April 13 from 3 : 00 p.m. to 7:30 p.m. RECONIl�IENDED ACTION: Motion to approve planned expenditures . � �`�-`'�'a1� ��./�� PORT AUTHORITY ACTION: Memorandum To: Rosemount Port Authority Committee members From: Eric LeBow Date: March 30, 1994 Re: Review of real-estate exposition plans and expenditures Per our last meeting on March 15, 1994 several things have occurred with regards to the Twin Cities Real-Estate Exposition. The purpose of this memo is to bring you up to date as to those occurrences . On Tuesday March 22 , 1994 John Miller and I met with the Promotions Committee to discuss plans and options for the upcoming Real-Estate Exposition. Several items were discussed including development of the "Business Park Promotional Brochure, " equipment options, and financial assistance. The result of that discussion is listed below. Promotional Brochure: For marketing and promotional purposes a "Business Park Promotional Brochure" will be designed which will describe location, size, financing, and access of the park. Development of the brochure will encompass three sources : (1) Short Elliott Hendrickson Inc. - - to create an '�improved" photograph; (2) Koch Refining - - to effect layout and printing; and (3) Eric LeBow - - to compose text and oversee production. Short Elliott Hendrickson Inc. (SEH) has been asked (at the direction of Chairman Carroll) to generate a photograph of the Business Park in an improved state, utilizing "Virtual Reality Imaging. �� VRI is a computer technology which employs an existing photograph of a land parcel and superimposes improvements upon that photograph (ie. green grass, streets, sidewalks, lights etc. ) . The parcel will be photographed by plane and Mr. Carroll will be present to ensure the proper aerial perspective is applied. After VRI manipulation is complete and improvements attached (one week subsequent to completion of aerial photograph) , the finished product will be enlarged to be employed as a means of attraction and promotion at the Real-Estate Exposition. In addition, the photograph will be used as the cover page of the Promotional Brochure. Koch Refinerery has agreed to fund th.e cost of layout and printing of the brochure. However, a materials fee of $1, 100 will be charged to produce 1, 000 copies . As part of my internship experience, I have agreed to draft the text for the brochure under John Miller' s supervision and at your discretion. You will receive a copy of the final draft for review and revision before final printing takes place. I have included in this memo a copy of the Champlin Business Park brochure which I will use as a guide. Total Cost to design/create brochure: Virtual Reality Imaging (SEH) - - $2, 300 Kock Refinery (1, 000 copies) - - &1, 100 Total $3, 400 Equipment• For several weeks I have been examining material and equipment that may be used to promote Rosemount at the Real-Estate Exposition. To date, I have obtained an 8' *10' draped booth; a 6' skirted table; two padded chairs; a 7"*44" identification sign which reads, "Rosemount Port Authority" ; Rosemount "Community Profiles" ; several pictures of the Rosemount community; and a 3 panel Mosaic display (see attachment) on which to fasten the pictures. Being this is Rosemount' s first experience at the Twin Cities Real-Estate Exposition, this equipment should be sufficient. However, if you have any suggestions, John Miller and I would be happy to discuss them with you. Total cost for equipment/material: Table, chairs, sign etc - - $375 . 00 (previously paid) 3 Panel Mosaic display - - $175 . 00 Pictures - - $?? . ?? (in process of producing negatives- -approx. $ii.3�) Table, chairs, sign etc. - - 50 . 00 Total (approx. ) $511.37 Financial Assistance Besides Koch Refinery' s willingness to help with the printing of the promotional brochure, we have located two other funding sources: (1) Peoples Natural Gas; and (2) Northern States Power. Also, you will recall, the Port Authority has recieved $1, 000 from Dakota Electric. Peoples Natural Gas has suggested willingness to provide assistance for development of the brochure, provided a "needs- tested" target audience is identified and a market plan is completed. Peoples Natural Gas will provide: $3, 000 on a dollar-for-dollar matching basis . Northern States Power has also shown an interest in providing assistance. They provide two options : (1) $3 , 000 in direct funds for the purpose of creating and distributing a marketing/promotional brochure. (2) Up to $5, 000 per year at a two-to-one match with local funds (up to $2, 500 local funds annually) over a three year commitment to cover the funding for a third-part consultant. My goal is to have the brochure completed for the Expo on April 13, 1994 . If you have any questions or suggestions that will facilitate this goal I would be happy to speak with you. �,� :,�, t.� . �'�ir�a��art,Aorido ��II��I�� i��'�� , _, WO1��LS10 .., ff ��It�Ia� I3e T'i�,e Pertect Plaee To L:��z.� �. � . ,... _. _- - __.. _ �un " � °""." _ - n.�:. = — - ,�� ■ - � _ . _- = - � � _� _ _ . 1 _ __ ; ��Ip'�'� _ — - - M ; , �i;== �*.. •w._�w... _! I i': �� - -- s—_•,�,,.,,�r g;� ; _ :.. .�; ._. .. �-�:��'�a<. -�,.�'c^: - .. - _ ��, ... 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