HomeMy WebLinkAbout3. Carlson Development Proposal j' � c�� �/�r� .�. �C��. C�c�*��...�.� �r2���-
��� y � /� ,, �
� .. � � ^�= '
�'` � �
� ��
.
• `� �� " . � -� �3�
�z,,� �,.���� � Y _
��, ��
�
s ���
, � � � � ��� �� � � � ��
� � �...�� �� ��
.�
� � �
�
� ��
� � � � � ������
� �� —
..
� � _ �� �s .r���
� � � �
�� .��� ��� �� f ._ ����:
�,r �..� -�
�� �..�� �� � " —
. �� .
. � .
��.�n t.__ � _
-- �. �� �
x���c',�,; .c"J� _ .� � �'��� ��`t
�.'w' :�''� `�° ,� . . �.� . . . . � . .
. . .��.. � t.� .. � �. . s
�f°�'"�' � '�:..�� �., +
� . . ���. . .�� . . �
� �� . ���� � � � ��� �' � �
{`�.�'"�.� �
� �,,--- .�;,,,�.. L�`'`''-�—" �",�� -
_
.
� �,�, :
� � �
� _
�-� �..., ,
� _
���/ ���,-�,°�', � �" ���
� ; � ���� � ���,� _
� ��-`�' `
��. = ..� .
,� �
,� ; � � ���� � _��. .
��� ����:�� � � �� �
`� , �� �� T��
� f��`��. f�'����
���' � �' ¢
f � ' ' � � ��� ;
i � � � � ��� � � � � �� �� = � � ��
�� ��' �-������
�l -
.�,...,�.�° -
, ,� ,
�`' `
� Fw -� ���� ,,.����� �p,.��,
� ��,�
r� � s �"`� �
/ / / 1
✓� , - :f ./../�
f � �>- � ._. ,
�
� j
y� t /
, !
r
! � ,r
, ,
r
, � , . �/`�
, , �
� '
,� .
� ,
; � . -
; � A, f.: r � - ,� �r � r �.�
�
� _
i �/ � � �
� � ,� ,
r
�f _,
. � �
l �.�
� ./`rlll'
� �.
r , , '
:i
�
> .�,
�
t �.
r/ � � i
� f ;
� � � � � ,
� �� �` �,/ r
/ � i' � " ,
i : . � �' �
,
s � �
, �
,
j � �, '�'1'`, s
` ,�►'fil,�ti! �
� � ��,, .
/�- � �
,� r, � ., �f
.� �/� � _� �
� �
�
, r,
,
� - � � - �
� ; �
r
� -
. ,�
, _ . � .
>�' f
� , f
, , , , , � ,. f
_ � ,.� �
. ��
�
¢
y, � / i f i
.
f l � � .� ,��" J�
� � �. � � /. � � ",
� t � �
� J
� �y, :
, ;
Y
1� ._. . � �. ' f� .
�
f +� I
�/ � 1 � / �
/ � f�
/
/x ` � �.
t �
� / / / { �
� F �
.. ��- ' � � ,f �
6 �-
. � /,r � ,, F
� � , — / d /
��
` + � ��^ � y
.
� ��� . �../ a f...- _. .�� x.' �� .-��
��.. , �.�;t .
�/ � � f�, f _ � s t
�r j/' r r�
� „ �� ,r/.:, �
� , ., ,, / � � ` i �
, � , � �
, ,�
� ,� ,
- /::%�
�
��� , � �� � �
� �J � i
�� � �
� , �.
,
�
� � � / � � ,� �'r
r, ,f,� � ' ' . � 1'
�
.. � � � �e� ,�.>
; .
� �:
x ' ' � �,r � � .
, �
�
F �
� l . .
r` % .i , / �
• ��
,
,
� �'' ���rR.��
�
; ;
• ,
� �, � � . ,
r : F
�
� , f.
� � ` � G�� •
- ��'-�-s l �..
�
• ,
�
(<<���
� �� � , �
,�,� �
_ ~ r c���`
: . . �;��� '
�� '
.,��-� � �
��� � k
� �
�2� _.�....«��...--��---..�. �-�_,x -�,
� ,
�����=,�-f �- , �� �.,
� � � � � �� .� `� `:
��, _
�:
�-�� �
� �:Q �'� � ���� `��`�`� �
� � � ...,�.� �.�.
�� �� � ����
� .0 � � �
� ��
� �,�.._ �� `
. � ���� �
�
����
�� ��:�.,, -- . �a'�. �..
��.-��'��`�
. , ' r
� ��
, �. . . . ' . � ' "4 p!�— ��8'S,�"„r,Oi� ii`."'V
". �� y� �a...� .
�b� � �, �`�.z� �` �,.`
� � ��
d�y �.��t, t 5'� ' �
� �� �, � � �� _ � -f� ��
�� � �
• , �, u�w.� �.�:�.c�,��.
� �*��--� � -
,,�,�,. � '�.�.''
..�. -� � ra��-��.-4�.•.. �� �
/�.r-./�.. ,GS�.���Yt���"31`�"
�;��' �' r��,'.�"`�'.�ch-" ��.�.,`.;���.�
� (�,� ��,,�,c� `"
��"��a� ��... .a��.���'�,�; '�
: ". �.
��� � ��i��� �
. �
._ ��
, ° �;�..-�.� �; . . - i
� ��1�
- � S
l�G� � - z...l�
August 8 , 1993 OPEN COUNCIL MEETING
Carlson Properties : Rosemount Village Square
A�u�. t z. y (��3
**�Discussion Aqenda***
� Project History
� Councilmember Commercial Vision for Rosemount
3 • Market Share Discussion
� Community Pull Power Report June 29, l9gg
Rosemount Star City Committee
�" 15$+- vs . 85$+-
�/� Current Project Reviec�
5• Project Support Mechanics
a) $250 , 000 . 00
b) Pay as you go city portion of real estate tax rates
�) Interest
d) Sunset clause on agreement
" � Community Risks
a)
b)
�' c)
7• Community Benefits
a)
b?
c)
$ � Three Scenarios :
a� Community shopping center as proposed
b) Guetschoff Theater and other commercial users
�) Strip center as proposed with theater and other
commercial users on 18 acre site.
9 • Open Discussion
�`�rv
�/- � T—
(/
c.
� -
� . ,-___
G��i� r
�G�?i�.�--. � �
� /G
� .� �
iy�2�� �-, G'�""c' Z�L�� �
�� __.. �� � (� f Zti2�L _._
� � �iG�'".P� .�`� G�ti��,��,,�
� � .E:O"i ����-'�
���w"`'`/,� `� �� '�. 'i`.Q ..__, � .
� ���� �"� -�Z'��
��s.��
� � ��
.,�� /���✓
� /
���. " '
�
f ��'��
a��- �'-�'. _ � , ,
- _ ��.��-�
����
��,�� �
� � �� �
�-�,.,�- � � .
���
G�"'�- �� .
� .���'� �__
� _ ._
__.____
_�_ _�
_ �_LL n4 .
� .
:�:�_�.--.��.--- �
__—�. — _..�—�— �
,�—�-- —
�-�
��
� �
�
� `�
_ _ ��, ��!� `�°
� � � �,
�---�� �-�
� �
��� �
O � � � �
�� � , �����,��
�-�� � �
� � - .�
�d' _ �..- cx� �._�,� < �
��,.� � �j . � s ��-'�
t�`�
Cit��� at Kasemaunt , C�1Cd IEL t�lo .0 SeN . 12 ,y1 � :ub F�� .ui
�g � 1'� • , n � .
�
��" 0
�,
osern.oun�
2875 t45th Strset Wea!
P.O. Box 510
posemtiunt, MtJ 55068
(612} 4Z3-1411
' Our Fax No. : 423-5203
FACSIMILE COVER lE7TER .
Please deliver the following poges to:
. ' . .
. --- -._e_ . hiAME.. .. . - .--ON. .. ----C�./."�.r,� ---_.----�----�--.—_._..__.----- - ._ ___ . -----
. . .. . � . . . . . . . .
FACSIMILE PNONE NQ. :__ +y�� � �j/$$'�
._.---- • � .
� FROM: �/'A � eC � aN �c l�
Number of Pc�9es
t�A7r �u � • ,'?"� aJ including CQV�r
UH� G J � �
��.
Sheet :
RE : I��� T o os'� �
C4MhSENTS :
- � 1
� �N .r. ��C�,SG /'e ��p.L�3 � G � rT'r4 4�e o/
AN� C O �►f p C� �� ��,,.`��..� G'"/7��j Iq^'Y
C�1q�V �
9E S or �'�sr�/ a�' . �d � o z�'Q
�o��rv� y�,,r rC�' �y e ���► y»p �e r�i�l.�
�� n /t/p� N f '
, �N��, -
. /rr9C'�v
�' f —�'��i
fjf Y�u da not , receive the entire Focsimile, ple�se call us
os soan as possible ot city ha] , 23 ��11
�
1.. 1 �� LU1 r.u�r,i�uu.,� i. . � i�; itL ��u . ._ .�ct' . 1� . �1 � • Ui Y' . UL
t5 �
PRELIM[NAR�Y PROJECT PROPOSAL / FUND[NG APPLICQTI4N
TD THE
�� .
ROSEMt�UNT ECONOMIC DEVELOPMENT AUTHORiTY
Please list all principals involved in the development of the proposed project:
Mr. Cl.iff Carlson
Mr. Ron Carlson
-��LL-�i�L.--��.'��
Contact Person: Cliff and Ron Carlson
ACldfeSS: Carlson Tractor & Equipment; 15125 South ltobert Tra.il `� - � �
� Telephone Number: (612) �+z3-aa22
* * * * * * * * * *
PLEASE ADDRES� THE FOLLOWING AS ACCURATELY ANC► COMPLETELY AS
P�SSIBLE ON ADDITIONAL SHEETS OF PAPER:
'f. DFSCRfBE THE DEVELOPMENT EXPERIENCE OF THE PERSONS LISTED ABOVE
� AND NOTE AI�Y PROJECTS ON WHICH THOSE PERSONS HAVE WORKED WITH
THE CITY OF ROSEMOUNT
2. DE:SCRIBE T1-iE PROJECT FOR WH1CH FINANC{AL ASSISTANCE IS BEING
REQUESTED
3. EXPiAIN WHY THE DEVELOPER{S) WESHES TO LOCATE THE PROJECT IN
ROSEMOUNT
4. NOTE THE BUILDlNG/SiTE SIZE REQUIRED TO DEVEL�P THE PROJECT
5. CXPLAIN, IF f=EASlBLE, HOW AN EXlSTiNG BUILDING MAY BE ADAPTED FOR
THE DEVELOPMENT OF THE PROJECT
6. DFSCRIBE TI-�E NUMBER OF FULL-TIME EQUIVA�ENT JOBS THAT WOULD
RESULT FROM DEVELOPMENT OF THE PROJECT
7. lDENTIFYANXSPECIALNEEDSREQUIREDTOlNSUREPROJECTDEVELOPMENT
{r�il access, sE:mi-truck access, highway access, river access, City sewer, City water,
high visibifity, special permits/licenses, specific location, outside storage, etc.)
8. EXPLAiN THE= ASSISTANCE NEEDED FROM THE ECONOMIC DEVELOPMENT
AUTHQRiTY YO ALLOW FOR DEVELOPMENT OF THE PROJECT
l.lt� .U7 r�u:nci:ii_i��.�, � , ri�v iL� i��u . ��.� ��Cf= • �� . -�i J � _ �. r . _ ..
Y
Attaahment tos
�
PRSLIMINARY PROJECT PR�POSAL / FUNDINa APPLYCATION
TO THg
ROSEMOIINT ECONOMIC DEVELOPMENT AUTHORITY
1. DEBCRZBE THE DEVELOPMSNT EXPERIENCE OF THE PER80N8 LIBTED A80VE
AND NOT ANY PROJECTB ON 1PHICH TH08E PER84N8 HA`1E �PORRBD 1PITH
TH� CITY OF ROSEMOUNT
The individuals requesting assistance for this project have worked
in conjunction with the City of Rosemount and developers for the
creatian of commercial development in Rosemount, the most recent
project: being tlze Subway / Mac's Bottle Shop develapment.
2. DESCRIBE THE PROJECT FOR �PHICH FINANCIAL ABSIBTANCS IS BEIN(3
REQUESTED
The proposed pro�ect is a retail mall that would be developed on
the praperty cu�:rently owned by the Carlsons. It is west of Pizza
Hut and on the south side of CSAH 42 . The development would have
two "anchors", c�ne of which would be a grocery store. There would
also be sufficient site space for the development of two outlots
(fast food, etc. ) .
�3. EXPLAIN WHY THE DBVELOPER{B) WI8HE8 TO LOCATE THE PROJECT IN
ROSEM4UNT
� The Carlsons, who are at this time actinq on behalf of the
developers, wish to iocate this project in Rosemou�t because they
currently own tYie proposed mall site. A project similar to the one
being proposed received a preliminary site plan approval from the
Rosemount Planning Commission in 1988 . Dakota County gave their
preliminary app:roval for one access from CSAH 42 into the proposed
mall site.
In addition, based upon the existing infrastructure improvement and
zoning (C-4} , the site appears to be suitable for this kind of
development.
Finally, as lorAg-time owners of a successful Rosemount business,
as well as acti.ve member of the Rosemount business community and
the local Cham,ber of Commerce, the Carlson are interested in
improving and ��romoting the viability of the Rosemount business
community.
�. NOTE TIiE BUZLDING/SITE SIZE REQUIRED TO DEVELOP THE PROJECT
The proposed size of the development is as follows:
� � �--- 2 000 ys:�f. for retai2. space
+ 0' . for grocery store
� y ���_-_ 47 �D s. f. SUBTOTAL
� �` /
� b,100 s.f. for outlot bldgs. (fast food}
_�
�==-
l_. 1 ty. U 1 f�.�,"Giiit:,:.,, L � I'IiV � LL 14U . _ ;iC(- . t._ : J.i 7 • V> (� . U4
�' • � I
5. EXPL!►xN, =]a FEASZBLE, HO� A1� 8x=BTZNa SU=LD=Na HAY HE ADApT�D
� FOR THE DEVELOPMENT OF THE PROJECT
The land awners / developers are nvt interested in the
rehahi.litation of a building to suit the development proposal at
hand. As ther� are currently no structures on the proposed site,
this f.s not a consideration.
6. DESCRIBE TXiE NUMBER OF FIILL-TIME EQUIVALENT JOBS THAT WOULD
REBULT F'ROM DEVELOPMENT OF THE PROJECT
The businesses that would develop in the proposed mall would be the
detezmining factor as to the number of persons employed there.
Both the Carlsc�ns and the EDA staff have been contacted by retail
entities with an interest in locating in the proposed mall. EDA
staff has ver.i.fied that at least one business has submitted a
formal. letter nf intent.
7 . TDENTIFY ll�NY BPECIAL NEEDB REQUIRED TO iNBURE PROJECT
DEVELOPMENx
Some infrastructure improvements are already in place on the
proposed site. Municipal water and sanitary sewer are accessible
at the site �nd streets have been developed adjacent to the
property. In addition, when a similar development was proposed in
1980 and 1988, an access from CSAH 42 into the proposed mall site.
Other than thes�e, no special needs are required for the development
� of the project.
� 8. IN T8E ASSIBT ELDE OM THE ECONOMIC Dg�E�OPMENT
AOTHORITY '1l'O ALLOW FOR DEVELOPMENT OF THE PROJECT
e assistance being requested from the EDA is in the approxima
���Qvil mou f �c-3�$;e��-R This figure is the amount of funding that
�'" would be requir.ed to enable the development the proposed project.
The proposed cast for development of the proj ect has been estimated_
by Construction 70, Tnc. , to be ��;�ft8� nc u ng t�ie�G 9p�8
exapment of the outlots) . Bas.ed, on this figure, the funding
re ues rom t �e Carlson if abou � of tl�e total roj�ect cos�.
.�.,. . ._ �, �,
�r f�.f�. , �-� .:.� . _;:...
In meeting with EDA staff, a ng was compiled of costs that
could potenti.a.11y qualify for reimbursement by the EDA. The
following cost estimates were provided by William J. Sisvers of
Construction 7�, Inc. , of St. Paul.
$ 105, 000 Asphalt Paving
85,000 On-Site Concrete
87,900 On-Site Utilities � � 1-L_S .�,.��c ��ec-�w����
�5,aoo Deceleration Lane i
$ 302,900 TOTAL
I
_
August 8 , 1993 OPEN COUNCIL MEETING
Carlson Properties : Rosemaunt Village Square
***Discussion Agenda***
1 • Project History
2 • Councilmember Commercial Vision for Rosemount
3 . Market Share Discussion
a) Community Pull Power Report June 29, 1989
b) Rosemount Star City Committee
c) 15$+- vs . 85$+-
4 . Current Project Review
5• Project Support Mechanics
al $250 , 000 . 00
b) Pay as you go city portion of real estate tax rates
c) Interest
d) Sunset clause on agreement
' 6• Community Risks
a)
b)
c)
7• Community Benefits
a)
b)
c)
$ • Three Scenarios :
a) Community shopping center as proposed
b) Guetschoff Theater and other commercial users
c) Strip center as proposed with theater and other
commercial users on 18 acre site.
9• Open Discussion
August 8 , 1993 OPEN COUNCIL MEETING
Carlson Properties : Rosemount Village Square
***Discussion Agenda***
1 . Project History
2 • Councilmember Commercial Vision for Rosemount
3 . Market Share Discussion
a) Community Pull Power Report June 29, 1989
b) Rosemount Star City Committee
c) 15$+- vs . 85$+-
4 . Current Project Review
5. Project Support Mechanics
a) $250, 000 . 00
b) Pay as you go city portion of real estate tax rates
c) Interest
d) Sunset clause on agreement
• 6. Community Risks
a)
b)
c)
7 . Community Benefits
a)
b)
c)
8 . Three Scenarios :
a? Community shopping center as proposed
b) Guetschoff Theater and other commercial users
c) Strip center as proposed with theater and other
commercial users on 18 acre site.
9. Open Discussion
August 8, 1993 OPEN COUNCIL MEETING
Carlson Properties : Rosemount Village Square
***Discussion Agenda***
1 • Project History
2 • Councilmember Commerciai Vision for Rosemount
3• Market Share Discussion
a) Community Pull Power Report June 29, i9gg
b) Rosemount Star City Committee
c) 15$+- vs . 85$+-
4 . Current Project Review
5• Project Support Mechanics
�) $250,000 . 00
b} Pay as you go city portion of real estate tax rates
c) Interest
d) Sunset clause on agreement
6. Community Risks
a)
b)
c)
7• Community Benefits
a)
b?
c)
$ • Three Scenarios :
a) Cammunity shopping center as proposed
b) Guetschoff Theater and other commercial users
C) Strip center as proposed with theater and other
commercial users on 18 acre site.
9• Open Discussion
August 8 , 1993 OPEN COUNCIL MEETING
Carlson Properties : Rosemount Village Square
***Discussion Agenda***
1 . Project History
2. Councilmember Commercial Vision for Rosemount
3 . Market Share Discussion
a) Community Pull Power Report June 29, 1989
b) Rasemaunt Star City Cammittee
c) 15�+- vs . 85�+-
4 . Current Project Review
5. Project Support Mechanics
a) $250 ,000 . 00
b) Pay as you go city portion of real estate tax rates
c) Interest
d) Sunset clause on agreement
" 6. Community Risks
a)
b?
c}
7 . Cammunity Benefits
a?
b)
c)
8 . Three Scenarios :
a) Community shopping center as proposed
b) Guetschoff Theater and other commercial users
c? Strip center as proposed with theater and other
commercial users on 18 acre site.
9 . Open Diseussion
�--
r� �
� A
f
.� ,��-�e-.. �w„ . . �
�,RUS.E,N�OUNTm STAR CITY PRQ�C���ly��
,�.,., �
f ,,:: �1;+�•.�pr�'A�'
, ��.���,
' �p'
. i���A`,
- Roscmounl Rccycling Program Im�lemcnted '
' � Complelion of Rosemounl Plaza Condominiums '
Cilizen Attitude / Decisions Resources Surveys
- Mass Transit Opt-Out Study
' � ISD #196 Elementary School / Shannon Park North Construction
Adopt updated Rosemount Zoning Ordinance
- Relocation of AAA Auto Satvage
- Rehabilitation / expansion of Genz-Ryan Plumbing and Heating
� _ Development of Nalional Guard Armory / Community Facility Concept `.
Ac uisition of tional ite
+�-�-,
.
i�il�a��� .f A`t�i. .:� �
� = Construction of Jaycee Park �
Completion of Rural Water Supply
- Evaluate Broback I-Park use potential
( _ Establish CBD Development Proccss / Guidelincs
Oxbow Power Corporation power plan,siting / EIS
- Needs study of the Fire Hall and the Public Works Facility
- Construction of r.etail mall at Canada and CR 42
( � Begin update of Comprehensive Guide Plan
New Municipal Well / Water Tower construction
' . - Prepare Econoraic Development Plan for the City of Rosemount
(
1990
` = Construction of Natioaa! Guard Armory / Community Facitity
I Comptetion of ISD #196 Elementary School / Shaanoa Park North
- Update on Rosemount Comprehensive Guide Plan
� _ 1990 Census of Rosemount
Evaluate industrial development potential in designated I-Park areas
- Rehabilitation / redevelopment of Ken Rose Mall -
I - Rehabilitation /Mredevelopmenl of retail facilities on the corner of 145th
Street and TH 3
- �.Metail i�evelopment�on CR 42
- tnventory / evaluation of CBD blighting influences
( = Evaluate expansion possibilities o! City Halt
� Developmenc of Birger / Daly farms
- Initiale Land Use Plan update for University of Minnesota property
i - Evaluate Pine Bend Utility / Public Safety Needs
G - Determine Fire Hall / P�biic Works Facility expansion
�-
- Implemen[ "Six City" transi[ service
, ,
� , ,
!,I
��
- Com letion of National Guard Armor Community Facility
_ ,�.e���A . ' ._ .
- eeva uate parking situation in downtown Rosemount .
( � TH 3 reconstruction: 143rd Street through 160th Street
Begin Downtown "Town Green" Project
- Construct / expand Fire Hall and/or Public Works Facility
- Identify rehabilitation and redevelopment needs throughout the City oE
( Rosemount
- Continue Land Use Plan update wi[h the University of Minnesota property
- Expand / modify "Six City" transit service
� • .
�Y12
� - Complele "Towa Green" Project
opwe�►t on;� � ,. ;
- ��valu�a e`development on�niversity of Minnesota excess property
( - Promote industrial devetopment in I-Park
' ' ��
. - Initiate update on Comprehensive Guide Plan
� � Evaluate CBD Skyway System
Initiate Feasibility Study: Regioaal Outdoor Performing Arts Facility
- Reconstruct Railroad Depo[ in CBD
�
'
'
'
t
'
�
�V
The i�formation which the fact book should include is described under locational (actors
� in the chaplers on indusirial and commercial developmeN. In aiphabetical order that
includes information on:
+ Banking � Local industries
� • Churohes � • Location
• City services • Markets
• Climate • Media
� � Crime • Mileage to olher cities
• Cultural aclivilies • Population
• Educational facilities • Recreation and sports
� • Environmental �egulations • Raw materials
• Financing • Retail info�mation and outlets
� Government • Size of city
• Hospital and medical facilities ' ;:
�.�,�: . ._ � ,�..,�;. , . : ,. �
� + NotelS and motels �� Taxes
• Housing + Transportation
• Labor • Utilities
� Commu�ity 8rochure
A community brochure is often used as a supplement to a community fact book. A very
good way Io p�ovide industrial p�ospects with information is an up-to-date brochure that will
� demonstrale to the company that the community war�ts and welcomes new business and
industry. The brochu�e should tell tha prospect whethe� ihe community meets its basic
locatio�al requirements. If the brochure is well structured, this questio� will be answe�ed
� � quickly.
The industrially oriented brochure is different f�om other types of brochu�e� in that it wil
� contain info�mation to answer Ihe industrial prospecl's basic questions. These questions
deal with essential and desi�able locational requirem�nts.
� The info�mation �seded generalty falls irt two categories, cost and livability.
• Cosl factors relate to the availability and costs of both the construction and operatian �
phases. Obviously, they a�e extremely important to the industry. .
� These include: taxes, sites, tire protectian, poiice protection, water information, sewer �
information, technical training, construction, iu�ls, Iransportation, utilities rates� local
industries, and financial assistance.
� • Livability factors are important bacaus9 key technical and management people will
gene�ally be moved into the community to run the new facility. Photog�aphs can be used
io illust�ale these factors.
� Included in this category are housing, �ec�eaiio�, educ.ation, communication,
chu�ches, population, medical services, hotel and motels, and cultu�at activities.
Whe�� Ihis info�mation is gaihered and pictures are taken, i! is time to sit down with a printer
� wha can give advice on sizes, colors and costs. When decid�ng on the format. the following
iacio�s should be considered:
1. Qoas the brochu�e give an adequate represe�tation oi Ih�e community?
2. Does iE look professional?
� 3. Will it tit a standafd size maiiing envelope?
4. Is it factual and straightfQrward?
5. �aes tha brochure contain in(ormation tl�at will gq aut of date quickly?
� Th� main poi��t is lhat lt�e praspect needs to be abie lo look at`the brochure and determine
if I�asic criteria are met. (t it is (actual and w�il skuctured, this can be e�asily accomplished.
i1 it is n�cessa�y ►o wada tt��ougi� a lo� ot urmeee5sary words, the�irochure will have timited
� utility. Above ali �amembar-iliis brochure may well be the first imp�ession a p�aspect gets
ot the comr��urniy_ li coulc! datc�r�r�irie whdther ti�e cor��munity wi!! get a se�ond r,hance for
ruore�li��ro�c�h c�a►s�de�ation. �
� 9-2
�, � , ;' �'+�i`.�;���: .
,.. .�. �:�. ;e
�`.J, ` ��� L"'J I��' •zl�t�.
-� �. "-�. �r�-_
"
�I�i�. .A�����ff�r �l�k `�`i` ��r'� �� � ,�.� ��- ���' -
� y.:.- �'!IN11_"-'(��•� 1�•.. r.�.. — 'j,� �.,; ..t:' �i.i �. /
+� itj� ., f; .i/�-
—'''+ ,�, .�.
�
;,4
- _.__._._._._.__�._ - �
4
"f I.I ♦�� .,,4 '� �
y,s ai �.i �• � ( w`�.�4 n`� q,\�.
�
���5�, �,�� �� ::��w. r�- : i` �i\�' r��`� ii\= .��:_
-/!� .', � � �
��:.. - r- ' '!i�. . �
' ��Tr�
��v
='=� � %',"�� �
/{�;
i
_ �
� y
""+� •:�: • i
, // � Y
I t
%�~ " ��' ���
- _ ,��!!
�.� � ., -
. � � . . � .� � ,��.,.
y tr,`\„
S!
� �� 1���.� ♦ '
• , t ...a `,�,
i�,�— �' ;�11%�
_ �%�
- `e.
■ _ ,_ _�� ,�
. �� �- �� �: � `� ` .;
,�<:
,,:
, � � s - � • � • - r c- • � � --,
�
��
4�.;w t, ��
. COM9UNITY PULL POiMER j„�`�
�
�
� ��
A first step 1n malntaining a dynamlc downtown 1s to��►
If the
estlmate number of customers 1s larger than the community population� the
community is attracttng customers from outslde 1ts boundaries. If the
number of estimated customers is less than the community populatlon, then
the communit is not capturing the retail purchases of its own residents.
To obtain an estlmate of customers, your community's retall sales have b
divided by state per caplta expenditures. For greater accuracy� the
estimate has been multiplled by the ratio of state per capita lncome to
your county's per capita incame. This income adjus�n�n� reflecLs the
assumptlon that higher incomes have greater per capita expenditures; tower
incomes� fewer per ca�lta pxpenditures. The result ts not the actuat
number of people making purchases in your community, but an estimate of the
number of customer equlvalents.
Customer Equlvalents = Actual Retail Sales h{N Per Caplta Income
MN Per Capita Sales ' Local Per Caplta Income
The customer equivalents for your community's total retail sales and eight
subcategories are listed in one of the accompanying tables. If there are
fewer than four businesses in a category in your community� a zero is
entered. Sales for those businesses are included in the miscellaneous �
" retail category. Small communities may only have an entry under the
miscellaneous category. •
Your community's pull factor 1s the ratio of customer equivalents to the
number of residents in your community. If the ratlo is greater than one,
your community 1s "pulling" customers from the surrounding area. .
f
If zeros
appear in one of your categories, the miscellaneous category should not be '
:.ompared across time.
The proportion of potentlal sales your community captures from your
� surrounding trade area should also be estimated. This further analysis has
not been performed for you. To estimate the potentlal sales captured�
trade area bou�daries must be estimated and tF�e number of resldents 1nslde
, ti�e area determined. The ratio of customer equlvalents to trade area
population fs the proportlon of potential sales your cammunity captures.
The accompanying tat�les Mere macie possiE�le thr�ugfi the assistance of the
MinnQsota 8ankers E�terprlse Netrrork. Minnesata :Bankers Association.
�#anc}r Rice, ��d a softNare prc�gram cievela{�eci Gy Qr. f.ordon Rose, Minnesota
Extenslon Service.
l(tetall sales ctaia i � ��ublisi�ecl hy the Minnc�«�t.a {)e��a�tmeni a(
,, .. .. ,� . � . , , , � � ,
���� �� � � �
-�t ,
�.
, .
,
..................................................................................
TRADf AREA CAPTWtE Countys O�kot�
T�� CMter: Rote�c,unt 'i
ara:sa���sasawsatasss��s��st�����as�s���t������s�t��������tssasas��r��a�s�os�t�• '
1980 1987 I�
� ........................ .._.................. I '
Actwl Actwl
t�tss tn Cwtome� Salta in Custaner �I
Ret�il C�t�pory (OQO•L) Equiv�lMt t�'�) Equiv�t�nt ,
......_.�........ ........... ........... ..._.._,... .......,•-- �
` lunba�, h��dw�rt =1�382 2,762 i2 131 2 aS8
G�Mf�� w�rchandl�� 0 0 0 0
Food sto��� 9,61T 12,083 . �,216 3,364
` �uto d��lt��. �tatlons 9.221 6,6a3 6.191 3.122
, App�r�t •to��� 0 . 0 0 0
Fu�nitun stores 90 3S0 S2S 1,375
EattnQ, drt�kinp etteb. 81� 1,dia 3,571 5,375
Mitc�lt�nsous r�taft 3,649 3,750 6,383 3,925
TOUI i2�,T73 4.,7'9T t23,018 2,861
� •�0�����t�1t�t��������f��t�\it����f�t�f�����i��tst����t� � . �
PUII FACTOR Countyt Oakota .
( T�� C�nte�s Rooena�xtit
ssss�ss������sswrar��u��o�s�����s�wts��saa�c�sr�sw
� lveo �vat �
Retsil Gat�yo�y Pull f�Ctor Pull F�cto�
................ .........._. _........_--
� lumb��, h��dwso� .Si .62
Ge���l �rch�ndi�• .4� .00
_ _ ----- __._- -
Auto ds�l�rs� tt�tio�� �� 1.31 .46
� App�r�l sto��s .00 .00
fu�nitur• stor�� .OT .20
�
E�tlnp, d�lt�kl�p •st�b. .3b .79
� Mlaceila�eous ��t�lt ---------74 ..__.._..5, ' �
,
TOTAi .94 .42
_ °� "a a'" .wmTP;,v - . -- " :'°' ��Y.�.��rhk� '".�"�'��`u.��`*� R�»'.. ��''�'�' 's.
� � � � � 1 � ��"t�"s ' � �;��r q�r ����;"'�$. Vi 'U i � I
a r �
y ��a� ��-� A.,. � � ��, ��� . �����'�`���i�� � < +H"��j
., � , .., . �.�
� ,'' .
b
`* — `C. .,y . .r r�'+ _ +�.�,����
n
.
"��p��sr ' „�«�' ��dF 't:�. aws�^..y :' � ' 7N:�. �. .'�u v��� �' a.R .� � �'r �:�: � ,'�,� m,r�„�. ,
. � w
,
�
x ' i� *
�u
Y � . .? M�' .f M '' �r � 4�,, � �
,. ��� v -� � �,-`# y ww w, ..
. � ^�.. .., 8..�.... ';.,y;�, s ,:..`�. �+_� ,`s � °"�"- =�sA. .� . ' ���. ,�"'c;�� ,�,a^�,., ���� .r"°�,L -,� �+ �.�
„^�
� 6���, e- �,��+„� �.�y,�iy. ."` .t ' 9� a :.� �.'!V �w�'"� �� N�.� y� a'+4',.A�'� T'. `
'�,. �: ��•r" �'�
�,,„�",.� v ��"�p��k,�*`'�w ��p"�r y;;���'���'�w�`x� �'7`^ ..r'�'ti�gl,�,��� . � 7 � �„'� �'��'�jIP' . w�„a�`•�? ..„y�, 'Y ,�w n.+�'� ,arn .�,'.
'r��, �°;;��M �,�� ,+��"Y;����� ,.a4��. r� "�r{,��'YC+�?M ���f :"% �M ¢.
� "�h�.�N in. +.�� `�;��f� � � '� R •.., � � YK. M .'�� �. �,«A;m
w � �
i � �` ° a ^ ,��� i�',�*� "°�r.a��. . .' ���4+" �. � n�,a�'wY 3'^"A4� _ ,$i„ s .,..» a��i,�, �,�..
���..q�y ` v �1�.-�a^"w'"""F.,u�.5. : �y��{�r , ', ', �,� g�4 '. �
.R. 'ak'�✓4 4 • '�I. 'Y�� fr4��h `•�. �" '6��� 9+P A�N _ 1x"��,,�"W��,y"�q . ik X^��A �"°".«' ..\+A.n,dM ,4,.JR
"ry'`�n- M . �. . 'a'�'q qx wWi.✓'aS `W'�L �� �9.n d M �� .m.'k. .y�
w I. � �
'�a#s'L- �' �';,5, F 4p ' ;� �. r� .��.-x __':`S �� 4"'��'��.: =� '�r" � *ry��� � �' ��ro �
«
� � ,{ 4: . �� `' . s ��
��r �r i; '�.� �' a' ' a ,�„ R„: ? «,�4x .ar��,.�1, a# �" .a �'t ,. .:,.�+» �''�a�
M L � �. , ...,.�', � ��
- = k
. . h�,.r� tii� t'� �,� '�, � ..�n r���^ � ' M -�` ���*�. ;R, a #� P" ` .�,�: , � � ,#� ,�h»,,,��^�
�•N� '' �'�w`�-�v�� .�Si': ,�!. „'r�,'�:',`� .,�w r:µ14 .. � . �": �n `��a ,�,e e�:j �� ,� ,,e.-�' .,�,.. M � ��°"�.'��"T` ,�' � � ,.. �
,�� . u w�s� . ., � ',ry •+�„ '�.. v ya, ��,.,�, ' „r�,� �"°"�tln.• . �a +M .:l *w �
x:;iw�.. .•�'�r'.'�' ^ :i' �.,,5 :�r � n,"• ��wW��• ._�,Fr,.o5� �.e� t,:+�ql,i' &"y'�?�'" �� -��f.n.�� 'm�na''`�.;�-yti,w.�, �.., "�w°'�� �'� Y�
e�« � �, ��«,� " u �ik ,._+�"�,r �� ���� . " �� '�
`� # � �"���, .�,5� �'�,•�+�1.�•:, ,�;J'�� H, ,"��i�'"1�,y,,-�. '�'�kyW,r�4..�"`law- ���� �, ��r �;;5� �` �. `��i:
� Fr:
,
� - �
�
i� ,
,
,,�, �.a� ,�q
� �
R ' Y. � ^�:�� � �,6��;.�w.'�'��,at. ' Y�� q� ,��a{y_ a�w.- �'-w. 'yhM."'�»+ �'SEi �w r�'„�.,'�' +��?d
x 4 �
� � � �y ���p. � � ...., ..
4� �� � �"�'i:�r +e w.:� ��p,� . �' S � ,+w`V"M "nm: ����� �a'+ o �
. '������ka,�+,�� �'.���� `§s_,�;�� � f..r � wpwt�'�«..�"�6. �' .t a"° aq ��..�w
'�'+� � °i �L'+" _,,,'� � 'h'�^ w•"�:�y ��.. � . .:;r�a` d�� • ..--�'°a, �� a.+,�,- k :�s�,�t�m,.:��''*,�"f'�,"�'v4''
, ,; '�'! I ~ � °�r ,�y"�,
. � , * ... �:::
� � � �s�" ,,, i�+ . :. , ��'*-�`",�y�`�� '�- '+"f'-'�r �" 'A� , �� � .�w��
b � ,p. �
�" �c "�"� _ � *�� "`�`� 'ws"�:� i �� «a�'� �w �;; ° �'�� +i����+�,s�� *�;
- y�ry��
,_ � � .
_ - �„ � ` �p
.0 �4 � 5' R a.. �y �� ��Y^.MY�Ik �' �+iR�w �(_
��� � �' � . 'q ..:��.:: "�[ � Wc'�- ��, �Tx , � � M tl "�c" �� �
g ._. 1'� : �:��. % �]AY� � ��n
} ��. ... .,�.. � �.V �� � y ^' .�'� aX� p�e ���� .,er
%"" LP ._ '� J+ �y,;.. � 4 . : . • J „ , " . � - "�i�a- ,'``�G`�Y S�,"�i M y' ��������� � �y'���.`iF YI
e
.a
� .
♦�:
.. .._ .�� .�.f ��. '.i� .: .:y�A , ry1 ��. `"w°�"�i u..M ���� � a - ` I , i.�a+'� �q"'{�' Yx
,
� w
�..� ..� o .. .� ie � r 'F^ _ 7�rn..e �' '� .
+
�
: Ii���A" �� . kh � .. ' � . . , � � e W }rP` �t
, ,�,,;� '��'�. "�`�, a�� '^r, e �.3► t_.-w+ ,�.*_�p � +gf �,:Wd.++y�g,, , �y.,�r` �r « ; � �t � y.. �
.� �.:,�.. .�. J ��y,. �`.�+ ��' �'. m f �d��'ix ��.1�:'.*,�°9�` �Mp -q. �� •� } a. ��R,y����� ��
�a.'= �. .g:. �^� �xy L:. W�94•:x''�`. � '��t+��:��♦ a ��,w. "�" �,'�u�!bt'� . �;: .. aam... ' �. .yaa�"",+u���
M� �?r �.g, ��y��". �u. Z ��fi�� ��
::.r, ,. � ' .y.
$' ' � � .. F , � � � �. `�'Rr�.+�'� "�
!.�, �'�A' - �,� - +9u �a � �'3c- �,� µ �� y � � �W.. .y a,.;,,� .
42 �
t�, �
�"`�� —M � .,. _ '�, ��..j* � E`p ��.. ��� ,� �, 5�..'.� ..'� "�?. .�'��"�i�+�"`�� ��5 '�F�' , v:,. , *s���"���S'��"`°
� � ,
ttr- � �- � .,�� ✓�5»ro... . . �.^�. . �� '� � �� �t"<� "�` �i, � �6'�^�w �{��N. s'x'`;;°y ". ''.:,� "' �'��`� �"' "�ct,,,.
•
L.^;� - ��n ` �;.t. i,�.�, : V �� n4+ ' �.,�y �^„yr' ��"��'�v�L�F -�y _
� - � _.� z .�vyR t . ��� �
+
�� ,. � -� °-"'"' � ,�.�:�' . , y � a 1P'��� �r� ��a xr�.�`,�� �� �ip�, ��'� ,
't
. �
.
� .
., , �w
' .
au���a }; �q,. � y ���i�'�}; .� � �k�.* � 4 "�h�� ,� �'': �`�� �t�' �� � '�^ `a,'
y 7
'a� iM-. �' k .r�r"°,'"s ���^A: � �;I �� ^'�'.,� s. u�^,r� � •� .��y Yl� �- �� +a����9�': °+,rs-"° �'4V'',
�n. " �. �.
.,� ,�+,�,,.. :fy� .. �`•��p'y ... C' . ��,;�e ♦X . P�...,'k.�a��G�� .S�".`�� ��,.+t� _
�,' '�y,"'Y'�"�, '� ,: tlX. �.. , tiT,* : �. �ro ���� ' ' ��1 � �'�l� � k�y *} .�y. � ,;q t'k,�t'�a.,, �,y�x^ �
� R �
. i
_'� 4' �.,, �:. „�
* I .� �
a
� y
. �i. �`,.,,.«`k� '� J��14� `a' •. " K � "Ya �� ��M7 �:� �'i� � '!�' � !4�
� �� �`�. � ��'�..
_ .
�
� � ,
v . . a �� �� � .., ,. � � ��
_ �� � �.� .
,�j� � �
����� ,� �, ��y,� ....... ..... �. ..�. .- � .. � � � ��.,,..k "�'. � °� h� �r�„�., �,;d� '� � r� ��Y\F � -
�x
E.. � �, �n. yu .. .. . � o`. \ '�M� '�' »z. .wr *k"'�„r�,', '��q
� ^� , i a� ,. � �.:. � �' , ,q�� �1� •-f "!�. �, M+x.� °�' '#' s � ^F,�
, S
�J4e � � ,��.�. y`�f h 1�D�� ".`k�r a�,�� ,:� � '�.�,,,,� �+��' "� ��` t4",.'� ��"�"�w�- �,
�_� "��, ,+��': . �'F,,s a��'.'' i � ,c" ��',�"�e,,"' �s„�a,�''�,\ �. ��.;yp4 p,'µ� � �+y '�,�s� �''�'� `��'`„�4,.,�
�� �.'�;. "�`� � ���,�"�(� "��� /i .�,�' m'p,"a�'.,�� � a� . .y°�,, i• '.,.
�
;,. , � �y,
� 'W - � „� s, �;: "� �!} �'��,:�,,�[,�. w:'�, M,w� �'�", ��'�$'`V��`, ° �.��t
tl� O�sIA � 6 " �m x�y e M , k�V � b ,�" �'y�: � , Li�+ ��� � Y:fp a1Xk:�
, ' � .. y�
*a;�. ,,�R�'' '�`"`,��� � �. ��'�,+y c. . ��: �9z�. � " F�� .� h_����,` -�k�!� '#�'�-� �.c��r,�� � �.
{ �a ".� . a a^� , � ^s.� y j;,�w. � ,��`'�v�'���� ,y;�w ����� '�� #R �k''.T+�-�.` ��,� � �...F� '...
k' i
� * �_.'�r �
� ; d ; , y
� �4w�, '"� � 'iq:. �y. .,.w"'•���`� �,.. ' .�'.� ��• ._�' '„� J. t _ P�q��'�7 <'�� '+��,.��*�.,� '4E.+y
.r '� .�� -.- �. . ». W
.
r 1�� r '� � � �s
�� -s. ,��;, � ;..a :fi��. '��^ i h� ��:,� ��, ���,� q ���' �"'��r q�; ° � ` �.
��w��' "`�6'1F � ��"`° °�,� .s.yr" ��"��v"' i���,,„,��''��� � '�,M'�+►-� .,''�`�� ���rY6w"' � ��_.eAF����,�' �'.�' �y,��4' w�, ._,,�,
"� � '� ��v.. ��..� ". '-"t�'��'. �y r {�.. '�'``��¢�`'!�"R'�''�'��.w � � '�#� .^xl
. : � ,�w.., .. • : ,.
� ;�', i���n"i��$v;1��� �� a ��+p � ° ' 'M°" "' � �" � • , � �4� �
�
u � ��x^��'��,.. ` € ',: ���S� �,, x : �Y ,�W` ✓ ��� �•� '�!'��`��.�,.a,Si,��y' ..* �
r
� �
.
,«r.,
.z' F ,_� . �°"..�.dx����� � �p
r�D�i� a� v�. " ti.r�:,� �a �' ►�' ' B.. P� : - ` �' � � � ���`�?�
ti„ i�'� " / i!";�: �' ���'" \ . ,s�yE. � � �;�,.
�� �.b� „� . f p ' � ' ( . . � ye p�\ • � .C �.
� � ��. �F� .� � � �
� �' �"���r �c ' �� � ��""4 ,� . nt �, �` ���"��_ 7,�„ " �
's� � � � ��..� � � .,, _ �� ,
H �'��* 3 , -m""�` � -� •,�' x . ����
fi� , �� �� � -�� �.-� � �- . ,� _ «���� � � , .
. a. � _ " _ r � ,r� � _.�. . ti ..
�!{,
;� . _
" • •�w- � " i �ti
a,. � �. ,� ��� -.J► �� � �� �� . ��� R ^s.����������� .�t
�i � � � . �
T
I v � Y y ���Y �
� �.. � ^ °r"n`��� '� `-,"` � � � p -
.
���� �I�
'I t �i�
i� �� ���� ��.� ;- ''"' .� ' � . }�+ ' M� �ias�s�.r�. -"�'�"1�'� � �f��'�...�. .
„ IW
. . I�� ►" ,r'' ��.. �,.�°apn'..��r_ r..� ,r`�q,,,,� , - - � . .. .
i��i � , .. � I �uw.,
� . �
, �
�
.�
x
"e
f" �',ea4«r s .. �
„a
":
: , •• • ' a _..... Ypm ' ��.Ee e _ .,._... , . ' Y_ _ -. �.�'^"^ s,r . „w�ra�..u�
� - «�.-+r.�.mM.... ..
...��_ .�. � � "�1'� "w�� � � �
;� w ..... �1��
r•1�. � �
.w. -����� �
; •�- a
,
. .
� p�',- � !� ��i�� � I ��rlr��r! �� 4"fi�, , � �u
. ,.. � � ,�,� ,�� � r, >
� ,�_� �I
,�;�;.. 4`;� da '
' �� + .i" y� 1. �'��'�