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HomeMy WebLinkAbout6.d. Consideration of New City Logo � > P.O. BOX 510 Z�� � 2875-145TH ST. W. OcQ,�AO,u�� ROSEMOUNT. MFNNESOTA 55068 JG/�'I. 6y 2—a23-aa>> TO: MAYOR NAPPER & ROSEMOUNT CITY COUN L FROM: STEPHAN JILR, CITY ADMINISTRATO �Q DATE: AUGUST 3, 1990 �� � SIIBJ: CONSIDERATION OF NEW CITY LOGO The Rosemount Star City Marketing Sub-Committee, in their efforts to come up with a logo for the Rosemount Star City marketing materials, held a citywide contest for a suitable Star City logo and slogan in December of 1989. The winning logo and slogan as approved by both the Star City Committee and the Rosemount City Council were: the traditional Irish shamrock with a single bright pink rose represented in the heart of the shamrock as designed by Peter Parks, a student from Rosemount High School; and "Everything's Coming Up Rosemount! " as submitted by Mr. Jim Klassen. A sketch of the logo was presented to a design firm working in conjunction with the Star City Committee on behalf of USPCI, Inc. The colors for the logo, as well as the design for the brochure and pocket folder for the Rosemount Star City Program, were prepared by the design company. After their completion, samples of how the logo and slogan appeared on both the Star City brochure and pocket folder were presented to the City Council. Recommended revisions were made and final City Council approval took place earlier this year. The Rosemount Star City Marketing Sub-Committee is currently looking into how costly it would be to order lapel pins with the new logo. As ordering said pins with the current City of Rosemount logo has been discussed by various committees on and off for some time, this may be a good opportunity to incorporate the Star City lago as the "City of Rosemount Logo" so the pins can promote the city of Rosemount as a whole, not just the Rosemount Star City Program. Staff has discussed the possibility of this logo being used not only as the Rosemount Star City logo, but also as the "Rosemount City Logo" in general. Thus, the logo would appear on any items that currently have the Rosemount shamrock logo. It seems much more logical to determine whether or not .we wish to incorporate this logo on items representing Rosemount now, rather than waiting until we are into our next bulk supply of stationary and the lapel pins have been ordered. If approved, the replacement process would occur gradually as items reflecting the new logo and slogan would only be ordered when the supplies of items with the current Rosemount shamrock logo run out (Rosemount flags, City of Rosemount stationary and envelopes, etc. ) . As the Rosemount Star City logo and slogan have been purposely designed in a "generic" manner so as to allow them to be used for purposes other than Rosemount Star City promotion; they have met with favorable response throughout the community; and by incorporating one logo and slogan for Rosemount, the City Council will allow for a comprehensive marketing program for the City of Rosemount as a whole; my recommendation is � for City Council approval of both the logo and slogan. MOTION: The Rosemount City Council hereby adopts the logo and slogan designed for the Rosemount Star City Praqram as the new official ��Rosemount City Lago and Slagan�� and directs staff to obtain a copyriqht on same.