HomeMy WebLinkAbout4.a. Bird Electric Scooter Presentation
EXECUTIVE
SUMMARY
Technology Task Force Meeting: May 11, 2022
AGENDA SECTION:
AGENDA ITEM: Bird Electric Scooter Presentation
Old Business
PREPARED BY: Aaron Menza, GIS Coordinator AGENDA NO. 4.a.
ATTACHMENTS: Bird Transportation Program APPROVED BY: LJM
RECOMMENDED ACTION: Discussion Item Only
BACKGROUND
City staff recently heard a presentation from Bird, a micromobility scooter sharing company, regarding an
opportunity for the company to expand its operations to Rosemount at no-cost to the city. Bird provides
electric scooters to customers for a fee with a mission to solve the “last mile challenge” by connecting
residents to regional transit options, reduce traffic congestion, improve air quality, and improve the quality
of life of residents.
A representative from Bird will be in attendance to present their proposal and answer any questions from
the task force.
RECOMMENDATION
Discussion Item Only
2 0 2 1
What is Bird?
Bird is a last-mile, stand-up electric vehicle sharing company
dedicated to bringing affordable, environmentally-friendly
transportation solutions to communities everywhere.
Our mission is to get people out of cars and:
Solve the last-mile
challenge by
connecting more
residents to transit
options.
Reduce congestion
and over-reliance on
single occupancy car
trips
Improve air quality
and reduce
Greenhouse Gas
emissions
Improve the overall
quality of life in cities
Confidential and proprietary information
2
First Mile Last Mile
Get to School or Work
Don’t hassle to re-park
Connect to transit or go one way
Great solution for quick trips
3
Founded in 2017, Bird
saw instant success as
a pioneer in the space.
Today….
5 Continents.
25 Countries.
350 Cities.
100M+ Rides.
Listed on NYSE BRDS
Bird’s Story
4
City Population
Fort Scott, KS 7,700
New Ulm, MN 12,200
Hermiston, OR 18,700
Elko, NV 20,300
Mason City, IA 27,200
Russellville, AR 29,100
Salisbury, MD 33,200
Coachella, CA 45,100
Enid, OK 50,300
Pueblo, CO 110,000
Cities Big and Small
5
How it works
1.Download the Bird app
2.Sign user agreement & verify age (18+)
3.Add payment
4.Complete educational tutorials
5.Enjoy the ride!
6
Pricing
Standard Pricing
$1+ a per minute fee. Averaging ~$7 a ride.
Equitable Pricing Options
Discounts available to those in government
assistance programs, veterans, senior citizens,
healthcare workers, students with pell grants, etc.
6Confidential and proprietary information
7
The Dockless Model
Follow the rules of the
road like a bike
Freedom to choose where to
pick up and drop off
Available for use within the
designated ‘operating zone’
Vehicle waits for next rider or is
moved by Bird
No cost micro-mobility solution for the city
Provide a sustainable, open-aired transportation option
Reduce congestion & carbon emissions
Supplement bus and transit trips
Alternative parking solution
Provide increased access to businesses throughout the city
Establish a multimodal transportation network
Transportation Benefits
Confidential and proprietary information 8
9
Adam Blau
Account Manager
Partnering with Cities
Communication is key to
long-term success.
We aim to be both proactive
and reactive partners.
10
Bird Scooter
Braking Drum Brake +
Regenerative Brake
Lights Front/Rear LEDs
Weight 44.66 lbs.
Confidential and proprietary information
11
Slow Zone No-Ride Zone
All vehicles are tracked with GPS.
When riders enter a designated
geo-zone, vehicles follow set rules.
Vehicles will slow down or
stop, and riders are notified
by a vehicle sound and an
in-app notification.
Geo-Zone Technology
12
Bird’s future relies on properly integrating dockless
micromobility into our communities
Focus on Reducing Clutter
Leverage
Data
Nudge Desired
Behaviors
Educate Riders Local Presence Make Space
13
Our Fleet Managers are local contract workers
responsible for managing a fleet including
charging, repairs, and various performance tasks.
Deep community ties,
and local knowledge
Fast issue resolution
Economic Opportunity
Aligned incentives
Being a fleet manager has
enabled me to take care of my
family, and provide employment
opportunities in a time where we
all need help.
- Chris, Atlanta, GA.
Local Run Operations
“
Local Touch:
World-class technology
& compliance tools
Operational know-how
Industry’s Safest Vehicles
Back by the
Industry Leader:
Confidential and Proprietary
14
Our Community Mode enables both riders and
non-riders to notify Bird of improperly parked
scooters directly through the Bird app.
Our customer service phone number along with our
e-mail address are clearly displayed on each of our
scooters to report any concerns or to ask
questions.
Customer Service
15
Parking Management
Bird offers a comprehensive suite of parking tools that
bridges the gap between technology and infrastructure by
both directing and incentivizing riders to park in
campus-designated areas.
Warm Up Mode
This feature offers a gentle acceleration profile that
helps users learn to ride safely and confidently.
Safe Start
Between the hours of 10pm and 4am, riders
attempting to unlock a Bird will now be asked to
verify that they can safely handle the vehicle by
correctly entering a keyword into the app.
Innovative Solutions
16
No Investment Required
Dedicated Account Manager
Data Dashboard
# of Vehicles: 50
Launch Date: April
Approval Documentation: MOU
Proposal
Confidential and Proprietary
Let’s Ride
Garrett Gronowski
Territory Manager
310.569.2405
garrett@Bird.co