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Home My WebLink About6.a. Develop 2023 Education & Outreach Calendar with AttachmentsI:\Environment & Sustainability Commission\Packets\2022\20221114 ESC Packet\6.a. Develop 2023 Education & Outreach Calendar.docx EXECUTIVE SUMMARY Environment & Sustainability Commission Meeting: November 14, 2022 AGENDA ITEM: 2023 Education & Outreach Calendar AGENDA SECTION: Old Business PREPARED BY: Jane Byron, Stormwater Specialist AGENDA NO. 6.a. ATTACHMENTS: Draft 2023 Calendar Conserve & Preserve Blog Review APPROVED BY: BLE RECOMMENDED ACTION: Discussion DISCUSSION The Environment and Sustainability Commission (ESC) performs education and outreach activities throughout the year. As part of planning events for the year, the Commission develops a calendar to help guide activities. It is a working document that is updated as the year progresses. Some outreach items will be assigned to specific commissioners or otherwise require commission participation. Previous education and outreach activities have included blog posts, community environmental events, and special speakers. The discussion will focus on early stage planning for 2023 education and outreach activities spearheaded by the ESC. SUMMARY Discuss education and outreach activities the ESC would like to spearhead in 2023. 2023 Environment and Sustainability Commission Education and Outreach Calendar The outline below lays out the planned education and outreach schedule of the ESC. The outline may be amended as the year progresses and new opportunities arise, or conditions otherwise change. January Blog • Social Media & Print • City Newsletter – spring preview o Landscaping for Clean Water advertisement o Financial incentives for green projects o Smart salting • Utility insert to 1/3 residents o Side A - Landscaping for Clean Water o Side B – Typically advertises environmental rebate programs Events & Days of Note • January is National Radon Action Month https://www.epa.gov/radon/national-radon-action- month-information • January 1 – New Year’s Day • January 16 – Martin Luther King Jr. Day • Radon Awareness Week January 23-27 https://www.cdc.gov/radon/index.html February Blog • Social Media & Print • Utility insert to 1/3 residents o Side A - Landscaping for Clean Water o Side B –  Typically advertises environmental rebate programs Events & Days of Note • February 20 – Presidents Day March Blog • Social Media & Print • Utility insert to 1/3 residents o Side A - Landscaping for Clean Water o Side B –  Typically advertises environmental rebate programs Events & Days of Note • TBD - Rosemount Business Expo – Booth • March 3 – World Wildlife Day • March 20 – First Day of Spring • March 22 – World Water Day April Blog • Social Media & Print • City Newsletter – summer preview o Irrigation water best practices o WHEP o Spring rebates, cost share, and education programs for the environment o Adopt-a-drain o Pet waste • Public notice opportunity to provide comment on the SWPPP Events & Days of Note • April 1-30 – Mayors’ Water Challenge https://www.mywaterpledge.com/ • April 22 – Earth Day • April 28 – Arbor Day • Arbor Day Tree Giveaway Event May Blog • Social Media & Print • Events & Days of Note • No Mow May • Public opportunity to comment on the SWPPP o Solicit comments on the website o Council meeting presentation • May 13 – World Migratory Bird Day • May 17 – Bike to Work Day • May 19 – Endangered Species Day • May 21-27: National Public Works Week • May 29 – Memorial Day June Blog • Things you can do for pollinators o June 20 – 26 is Pollinator Week Social Media & Print • Events & Days of Note • June 19 – Juneteenth • June 21 – First Day of Summer • June 19-25 is Pollinator Week July Blog • Social Media & Print • City Newsletter – fall preview o Yard waste management o Illicit discharge education Events & Days of Note • July 4 – Independence Day • July 22 to July 29 – Leprechaun Days o July 28 & 29 - Midsummer Faire - Booth August Blog • Social Media & Print • Events & Days of Note • August 1: Night to Unite/National Night Out September Blog • Social Media & Print • Events & Days of Note • September 4 – Labor Day • September 23 – first day of fall • September 30 – National Public Lands Day October Blog • Social Media & Print • City Newsletter – winter preview o Smart Salting BMPs o All other required MS4 Permit topics not covered in previous newsletters  Pet waste  Road salt/smart salting  IDDE  Special Topics – yard waste, Landscaping for Clean Water Events & Days of Note • October is National Energy Awareness Month November Blog • Social Media & Print • Events & Days of Note • November 7 – Election Day • November 11 – Veterans Day • November 15 – America Recycles Day • November 23 – Thanksgiving • TBD – Steeple Center Tree Lighting December Blog • Social Media & Print • Events & Days of Note • December 21 – First day of winter • December 25 – Christmas Day General Guidelines for the Conserve & Preserve Blog • Articles: o Be 2-4 paragraphs in length o Provide at 3-5 actionable environmental tips o Include links of where to go for more information (city, county, state, etc.) o Include images (or ideas for them), as appropriate • Lead author drafts article and sends to Jane Byron for review • Jane will route internally for review, as appropriate, and send it to city Communications Coordinator for city distribution on social media and blog. Conserve & Preserve Blog Review Location: https://www.rosemountmn.gov/709/Conserve-and-Preserve-Blog Topics: 2022 to date: • Nov 4: Energy Audits • Oct 4: We Are Water display • Sept 8: Leave some Debris for the bees • Aug 22: Adopt-a-Drain • Aug1: Food Waste Drop Site in Rosemount • July 1: Pack a low waste picnic • May 25: Green Mowing Strategies • May 1: Now Mow May • April 1: connection between water conservation and energy consumption • March 11: Plastic recycling • Feb 2: Thinking about reuse when spring cleaning • Jan 3: Radon action Month 2021: • Nov: energy savings on holiday lights • Oct: What to do with fall leaves • Sept: ESC survey • July: event promotion for Leprechaun Days booth • June: Fireworks etiquette • May: water irrigation improvements • April: starting a vegetable garden • March: Can I recycle this? • Feb: Winter composting • Jan: reducing energy use in winter Subscribers including some staff and commissioners: 78 Analytics: See attached graphic Page visits: 1,010 - Lower numbers in September and October may be a reflection of a change in how new blog posts were noticed. For those two months, the blog was not posted to the News & Highlights section on the front page of the website. During this time, blog entry notices were sent to subscribers to the blog only. The City has switched back to posting on the front page of the website for November. Unique views: 872 Average time on page: 4:55 - This length of time indicates that visitors are likely reading at least one blog post